In the world of digital and growth hacking, two important technology marketing platforms are often confused: (Customer Relationship Management - CRM) and Customer Data Platforms. Platform - CDP). While both are integral to managing customer data and enhancing marketing efforts, they serve distinct purposes and offer unique functionalities.

In the past few years, CDP has emerged as a significant trend both globally and locally. The term Customer Data Platform, or CDP, is widely used, particularly in the marketing and tech world.

VietGuys, PangoCDP and UrBox signed a strategic cooperation agreement to provide optimal technology solutions and bring comprehensive benefits to enterprise customers.

PangoCDP - VietGuys is the first and only unit to date to become a solution partner of Zalo Mini App.

Participate in this ​​​​”Guardian SEA Ecom Conference" PhD. Dinh Mong Kha - CEO VietGuys ​​​​also delivered an extremely valuable presentation on the topic of: "How to motivate customers to visit retail stores with The Master Channel and Gamification".​​

We are proud to accompany Saint - Gobain Vietnam in implementing the PangoCDP customer data platform, aiming to achieve sustainable growth and enhance practical value for the business.

Recently, in Ho Chi Minh City, a cooperation signing event took place in Ho Chi Minh City between PangoCDP, VietGuys and Insider to bring breakthrough solutions to help businesses in many different fields to build effective interaction channels and diversify customer experience with Super App.

To address the cost issue and revamp the way Vouchers are distributed to customers, Highlands Coffee has partnered with the PangoCDP team to deploy a Voucher Drop campaign through the Master Channel, in this case, Zalo.

The highly successful event, "Build and Warm the Master Channel Season 3: Gamifying the Master Channel," took place on May 9, 2023, at GEM Center in Ho Chi Minh City.

The Master Channel is a groundbreaking concept introduced by the PangoCDP team and the esteemed Dr. Dinh Mong Kha, which has garnered widespread attention and adoption within the FMCG and Retail businesses.