Many FMCG giants have made serious investments in “warming up” interaction channels with retail outlets to ensure long-term relationships that benefit both parties, thereby directly generating sales.

Is Online to Offline (O2O) valuable enough if it is just about measurement? The Master Channel and PangoCDP support businesses to create outstanding experiences, bringing more customers from Online channels to Offline stores.

Build and Warm the Master Channel – Season 2: The Master Trend will be held on December 8 at GEM Center, Ho Chi Minh.

With a strategic weapon like Voucher Drop, businesses need to invest more in arousing emotions and stimulating the desire to buy in order to win the hearts of customers.

Two potential tools that businesses might consider on their journey to winning over customers are: (1) The Master Channel and (2) Customer Data Platform.

With PangoCDP’s support, the data story is no longer a difficult problem for FMCG enterprises. Instead of managing point-of-sale data only, it's time for businesses to implement a specific strategy to get end-user data and apply The Master Channel for an epic “transformation”.

Spreading the budget across multiple marketing channels will definitely be a disaster. So how does Nutifood leverage the "guerrilla" approach—a strength of the Vietnamese people for thousands of years?

Every year, FMCG brands spend hundreds of thousands to millions of dollars to distribute samples. However, the effectiveness of these campaigns often fail to meet their objectives due to data management issues.

Returning to the 3rd season with "Gamifying The Master Channel", the PangoCDP team and partners VietGuys, Zalo, Dentsu, UrBox promise to deliver compelling content with the most comprehensive view of Gamification, helping businesses attract and retain customers effectively.

Gamification is becoming an effective tool for marketing campaigns in reaching and attracting users to interact with the brand. However, when implementing gamification marketing campaigns, should brands focus on the game or prioritize the experience? Let's explore the answer with PangoCDP through this series on Gamifying the Master Channel!