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Customer Data
CMarketing Magico

From
Customer Data
To
Marketing Magic

Give marketers complete control over all aspects of customer experience.

PangoCDP Overview

PangoCDP is designed to free the marketer from the complexities of technology and data, allowing them to focus on creativity and fine-tuning the customer journey.

Bringing up the concept of The Master Channel will help to unify multi- and cross-channel marketing efforts. As a result, marketers can create a variety of colorful experiences to actively interact with customers on a scale, increasing conversion rates and revenue.

PangoCDP • Just another WordPress site

Data Gathering

PangoCDP includes user-friendly tools for quick and easy online data collection and offline data integration.

Profile Unification

Customer touchpoints are collected and visually linked, resulting in a 360-degree journey format.

Segmentation & Automation

Marketing can fully and proactively build customer segments in line with its campaign goals without depending on other departments.

Colorful Interaction Channel

Colorful and two-way communication channels via social chat will bring a higher response rate and a more effective cost.

Get More Consumer Data in Every Media and Activation Campaign

FMCG Distribution Model in most SEA Countries meets the challenges of collecting consumer data to build a direct channel. PangoCDP provides a local approach to help FMCG Brand engage with consumers effectively. More than that, Outlets can be considered FMCG’s clients; the channel to outlets is also important.
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PangoCDP • Just another WordPress site
FMCG

Get More Consumer Data in Every Media and Activation Campaign

FMCG Distribution Model in most SEA Countries meets the challenges of collecting consumer data to build a direct channel. PangoCDP provides a local approach to help FMCG Brand engage with consumers effectively. More than that, Outlets can be considered FMCG’s clients; the channel to outlets is also important.
More Information
PangoCDP • Just another WordPress site
Retail

Convert More Shoppers, More Often, at Higher Value

PangoCDP is designed for Brick & Mortar Retailers who have their major revenue stream from Offline store but still need to provide the mixed experience from Online to Offline.
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PangoCDP • Just another WordPress site
Electronic Distribution

From Media to FootSteps - Online to Offline Journey Tracking for Media Cost Optimization

Explore how PangoCDP help Electronic Manufacturer & Distributor save their media cost by direct messaging channel.
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PangoCDP • Just another WordPress site
Education/ Spa/ Service

Conversion Rate in Each Step Could Be Complex When Mixing Online and Offline Data

With PangoCDP, conversion rate and customer journey are no longer a mystery. Stop spray & pray with your Digital Marketing Budget.
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PangoCDP • Just another WordPress site
Real Estate/ Automotive

Realtime Link Up Sales Data & Marketing Data

High value & long time deal for House & Car need high synergy between Sales & Marketing. PangoCDP connect with CRM & Sales to provide auto reminding, retargeting to increase WIN RATE.
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PangoCDP • Just another WordPress site

Use Case

Gamifying the Master Channel
Gamifying the Master Channel blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.
Master Channel
Trigger Zalo OA happy birthday voucher and trace if customer use it
Send personalized messages with birthday vouchers to your customers and automate them with PangoCDP. Remind customers about it and keep track of whether or not they use it.
Master Channel
Loyalty
Customer Service
Lead Nurturing: Followup, Engagement & Scoring
Colect data, Segmentation & Marketing automation campaigns
Master Channel
Customer Service
Encourage potential customers for a conversion rate uplift at event
Invite customers who meet the Promotion Scheme or play Mini Game then redeem at event. PangCDP helps Real Estate & Automative businesses create an interactive "Master Channel" with customers.
Master Channel
Data Collection
Digital Messaging
Cross-sell & upsell with personalized message
Build up-sell and cross-sell scenarios for customers and measure effectiveness.
Master Channel
Digital Messaging
Reports of customers from advertising channels visiting the website and then making purchases (O2O)
Track customer journey from online website until they purchasing at offline store (O2O)
Analytics
Engage with consumers who have interacted with your live chatbot, but did not convert
Automation workflow to trigger personalized messages to users who have enquired a particular product on eCom & drive to CHAT but not convert to to order.
Master Channel
Digital Messaging
Send messages to your customers about products they’ve added to their cart
Automation workflow to trigger personalized messages to users who abandoned cart on eCom but not purchase at any channel, remind them to complete checkout OR invite them to purchase offline.
Digital Messaging
Master Channel
Connect customers with sales staff they have interacted with or with the nearest store
Customers can find and interact with sales staff who have served customers before, or find the nearest store through the "Master Channel".
Master Channel
Customer Service
Pango Loyalty
PangCDP helps in increasing the rate of "active members" by automatically sending reminders to customers who are about to rank up or whose accumulation points are about to expire.
Master Channel
Loyalty
Send surveys using Zalo OA to segment customers by behavior and favorite categories
Listen to customer feedback to improve service. PangoCDP helps to automatically send a survey to a customer after they complete an order in a store or eCom.
Master Channel
Feedback & Surveys
Data Collection
Incentive for consumer when invite friends to engage in campaign (friends get friends)
Inspire consumers to share with their loved ones with PangoCDP. The system will calculate the number of friends invited and pay the offer. Coupons/ recharges can be redeemed online or via PG/ Outlet.
Master Channel
Customer Service
Incentive for consumers after purchase at MT Stores
PG/Outlet invite consumer who meet the Promotion Scheme or play Mini Game then redeem in place. PangoCDP enables Mini Game campaigns to be run efficiently and completely automated.
Master Channel
Customer Service
Free sampling/ gift to consumer after registration info to Brand Campaign
PangCDP helps FMCG businesses create an interactive "Master Channel" with customers. With engaging experiences, you can convert consumer sampling into loyal customers.
Master Channel
Data Collection
Collect card/ stamp & redeem
Convert stamps automatically to listed gifts & find the place that can redeem gifts with PangoCDP through Zalo OA, encouraging use and measuring campaign effectiveness.
Master Channel
Customer Service
Incentive for consumer after purchase (anywhere)
Consumer can scratch & scan QR code on Product (after purchase) & submit info. PangoCDP verify the submitted info & send instant e-Voucher/ Top-Up
Master Channel
Customer Service

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PangoCDP Today

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Trusted by top Brands in FMCG & Retail

Over 45 brands have Build and Warm the Master Channel to improve the customer experience and deepen brand love.

PangoCDP • Build and Warm the Master Channel
PangoCDP • Build and Warm the Master Channel

Hear it from our customers

PangoCDP is our partner! They enthusiastically support us with their solid expertise and in-depth retail experience, helping us to reach our business goals.
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Ms. Ly Nguyen
Online Growth Manager at TBS Retail
We also enter data into PangoCDP and monitor daily reports. The information that PangoCDP collects will be monitored by our customer service department, which will immediately handle the problem for customers within 24 hours. As a result, the customer experience with Couple TX service is enhanced, which increases the closing rate.
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Mr. Kien Nguyen
Digital Transformation Manager at Couple Group
The key to successful implementation of the Master Channel is customer data. Those who have the most end-user data in their hand possess the most competitive advantage. Therefore, we need a centralized data system such as PangoCDP to fulfill that role.
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Dr. Mai Thanh Viet
Deputy CEO at Nutifood
I appreciate the PangoCDP team! They provide us with the facilitation to utilize customer data and automate the marketing for the Mykingdom toy store chain!
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Ms. Ngoc Dang
Founder & CEO at VTA Group
Linking data from the customer's purchase journey from online to offline has allowed us to clearly see how the impact of media is sufficient and appropriate. PangoCDP helps us create a direct connection channel for the next interaction without having to "re-pay" for Digital Ads. With more in-depth customer profiles, we are able to enhance our e-commerce conversion rate.
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Mr. Thinh Nguyen
Deputy Director of Marketing at CellphoneS
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