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Press Release

23 May 2024
Vouchers are considered an effective tool that F&B chains like Pizza Hut often use. Voucher distribution campaigns don't just stop at the promotional value. So what are the factors that bring success to a voucher distribution campaign?
23 May 2024
In order for the customer interaction process with a business to be effective, towards the ultimate goal of promoting sales, businesses need to understand the interaction stages and common types of interactions.
23 May 2024
The Master Channel concept encompasses a customer data platform (CDP), Super App and a series of methods that help businesses build effective interactions with customers.
22 May 2024
Currently and in the coming years, CDP is not only an important part of Vietnamese businesses but also of the world. The data problems and challenges listed below are all solved with the powerful help of this platform.
22 May 2024
The concept of "The Master Channel" was initiated in the early 2020s, made up of the CDP (Customer Data Platform) platform and the Super App interactive channel. It is not difficult to see the picture from the past to the present and the future of this trend.
10 May 2024
In the low-value FMCG product category, creating entertainment experiences through the dominant interactive channel plays a pivotal role in the "top of mind" strategy for customers.
03 May 2024
In the high-value FMCG product group, all experiences play a crucial role in maintaining customer relationships. Building these experiences intelligently and consistently will undoubtedly help businesses maintain a loyal customer base and keep them engaged for the long term.
03 May 2024
Discounts and promotions are common activities for retail and F&B businesses, but they also come with the risk of diminishing brand value in the eyes of customers if not executed properly. How to discount "classily"? How to discount to enhance the customer experience? How to discount without "devaluing"?
26 Apr 2024
From the lessons of top-notch global brands that have succeeded on Super App platforms like WeChat, building The Master Channel is no longer a trend, but almost a "foreseen future."