Press Release

20 Jun 2024

Gamification of Reward activities on The Master Channel

Gamifying reward activities on The Master Channel has the potential to partially solve the problems that normal reward programs are facing.

20 Jun 2024

Gamifying The Master Channel Strategy For On-trade Marketing

On-trade combining customer experience and games is a successful formula for the beer industry's trade marketing strategy

18 Jun 2024

The Master Channel: Revolutionizing Customer Engagement in the Super App Era

The Master Channel introduces a novel concept by integrating technology into customer-business interactions, merging messaging interactions and Mini App engagements within a unified Super App platform.

07 Jun 2024

Digitizing interactions between businesses and customers (Part 7): Notes when applying

The Master Channel is a method that has proven effective with more than 60 leading businesses from retail to pharmaceuticals and FMCG by the time of publishing this book in early 2024. However, application requires businesses There must be certain preparation.

03 Jun 2024

Strategy for cosmetic brands to expand market share with Retail Media

Retail Media is a popular concept around the world, describing the way retailers provide advertising services to brands. The retailers mentioned in this article are cosmetic retail chains, electronics chains, and convenience supermarket chains that have large coverage and a high number of offline customers - fully meeting the criteria that the brand needed to advertise products and promote sales growth.

29 May 2024

Digitizing interactions between businesses and customers (Part 6): Sample distribution and customer support activities

Digitizing interactions between businesses and customers - Sample distribution and customer support activities

29 May 2024

Digitizing interactions between businesses and customers (Part 5): Voucher distribution and promotional activities at the store

Digitizing interactions between businesses and customers - Voucher distribution and in-store promotions.

23 May 2024

Pizza Hut x VietGuys x PangoCDP: Boost sales by improving customer experience

Vouchers are considered an effective tool that F&B chains like Pizza Hut often use. Voucher distribution campaigns don't just stop at the promotional value. So what are the factors that bring success to a voucher distribution campaign?

23 May 2024

Digitizing interactions between businesses and customers (Part 4)

In order for the customer interaction process with a business to be effective, towards the ultimate goal of promoting sales, businesses need to understand the interaction stages and common types of interactions.