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PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
08 Dec 2023

The data of FMCG businesses in Vietnam (Part 2)

When discussing customers of an FMCG business, it's necessary to address both target groups: Outlets (points of sale) and End-Users (consumers). Part 1 of the series covered Outlet data; in this Part 2, let's explore consumer data together.
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
08 Dec 2023

The data of FMCG businesses in Vietnam (Part 1)

When discussing customers of an FMCG business, it's important to consider both target groups: Outlets (points of sale) and End-Users (consumers). In this first article of the series, let's delve into Outlet data together.
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
17 Nov 2023

Classifying the groups of Super Apps and the crucial factor of “Mini App” as the Master Channel

The common characteristic of Super Apps is to initiate a feature that gains a large user base, then gradually add multiple other features to provide integrated (all-in-one) services for users. However, each Super App, depending on the developer's purpose, will have its own unique characteristics.
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
12 Nov 2023

The first book comprehensively explains the concept of The Master Channel.

In 2022, initiated for the first time by Dr. Dinh Mong Kha and the Pango Team, the concept of 'The Master Channel' immediately captured the attention of marketers and business owners in Vietnam.
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
12 Nov 2023

WeChat: The Super App and Success Stories with Leading Global Brands

The Super App trend is gaining strong momentum globally, especially in regions with large mobile user bases such as Asia. How have leading global brands leveraged the boom of Super Apps like WeChat to build multi-dimensional interaction channels with their customers? And what lessons can Vietnamese businesses learn?
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
12 Nov 2023

Omni Channel or The Master Channel (Part 2)

There are many channels for customers to interact with businesses. However, there is one interactive channel where customers will have superior experiences, and that is: The Master Channel.
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
12 Nov 2023

Omni Channel or The Master Channel (Part 1)

With The Master Channel, businesses can focus on building a dominant interactive channel based on a suitable technology platform. Other interactive channels will direct customers to The Master Channel to provide the best experiences at the most reasonable cost. So, between Omni Channel and The Master Channel, which is the best choice for businesses?
PangoCDP • Build and Warm the Master Channel
27 Oct 2023

The Master Channel – A new concept replacing Omni Channel?

When a new concept emerges, there will be various skeptical opinions about its effectiveness and value. Even if its effectiveness has been proven, "The Master Channel" is still questioned and compared to the previous trend that has existed for over 10 years - Omni Channel.
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
29 Sep 2023

The Innovative Collaboration Between Insider, VietGuys, And PangoCDP

September 2023 is marked by the signing ceremony of a collaboration agreement between Insider, VietGuys, and PangoCDP. The goal of this partnership is to bring groundbreaking solutions to businesses in various sectors such as FMCG, Retail, F&B, Finance, Banking, Insurance, etc. The aim is to establish effective interaction channels and diversify customer experiences through the Super App.
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PangoCDP • Build and Warm the Master Channel
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