From the lessons of top-notch global brands that have succeeded on Super App platforms like WeChat, building The Master Channel is no longer a trend, but almost a "foreseen future."
PhD. Dinh Mong Kha, expert Lee Nguyen, and Joe Ruelle will present detailed methods for leveraging the power of The Master Channel for each industry, with customer experiences enhanced by data technology and strategies blurring the boundaries between entertainment and advertising through gaming. Not stopping at the methodological narrative, the book also delves into discussions about AI, Super Apps, advertising, and more.
Initiated by Dr. Đinh Mộng Kha and the Pango team, the "Build and Warm The Master Channel" event series has reached its 5th season after the resounding success of the previous 4 seasons with over 1000 attendees, including C-Level executives and Managers.
A unique Online to Offline interactive exhibition took place over 2 days on March 22nd and 23rd at Nguyen Du Stadium in Ho Chi Minh City, attracting nearly 2000 attendees, including CEOs, Directors, Managers, and Marketers.
A Marketing - Technology event with an engaging interactive exhibition format just took place over two days on March 22 & 23, 2024, at Nguyen Du Stadium, District 1, Ho Chi Minh City. It can be said that the Build and Warm The Master Channel season 5 event has made complex data technology concepts more colorful and understandable than ever before.
The race among retailers now is not only about price competition or expanding stores but also about creatively approaching superior experiences for customers at every touchpoint from Online to Offline (O2O).
High-value Fast Moving Consumer Goods (FMCG) categories include items such as powdered milk, diapers, cosmetics, and functional foods, characterized by high purchase value and repeated purchases over a long period. Therefore, establishing and maintaining interaction with customers from online to offline is crucial.
The event features specialized sessions led by C-Level speakers from leading companies such as Dentsu X, Giftee, Guardian, Inn Saigon, VietGuys, Circle K, CellphoneS, Couple TX, PangoCDP, Zalo Mini App, Zalo OA, Creative Point, and HypurX.
The Master Channel has the advantage of building unlimited experiences with Zalo Mini App, making it easy to develop highly viral Mini Games. This helps FMCG businesses in the Food & Beverage sector easily attract interactions and create entertaining experiences for users.
