FMCG products in the Food & Beverage category, like beverages, snacks, instant noodles, etc., typically do not cause consumers much deliberation. Due to the commonality and similarity of products within the same category, consumers often have many alternative choices when needed.

High-value FMCG products include goods such as powdered milk, diapers, cosmetics, and functional foods, characterized by high purchase value and repeated buy over a long period. Therefore, establishing and maintaining interaction with customers from online to offline is a key factor.

When a business selects the main interaction channel and the customer interaction rate through this channel reaches over 60% of the total online interactions, it’s considered to have reached the ideal state.

In this Volume 2, PhD. Dinh Mong Kha, Mr. Lee Nguyen and Mr. Joe Ruelle will introduce the detailed method of harnessing the power of The Master Channel for each industry, with customer experiences enhanced by data technology and strategies blurring the boundaries between entertainment and advertising through gaming. Going beyond methodology, the book also delves into AI, Super Apps, and advertising,...

Highlands Coffee aims to attract customer data to a single platform through the “Chill Hè – 100% Win Lucky Maldives Weekly” campaign. The goal is to build a significant follower base on Zalo, allowing Highlands Coffee to transition from SMS to an interactive platform, saving costs, improving efficiency, and making it easier to measure.

Vouchers have long been regarded as an effective tool that F&B chains such as Pizza Hut frequently use. Voucher drop campaigns are not only about the discount value offered. So, what are the factors that contribute to the success of a voucher drop campaign?

Whether in B2C or B2B, businesses are highly focused on customer care and sales. So, how can you effectively build and maintain connections with B2B channels?

The purpose of The Master Channel was to help companies create extensive customer service and engagement platforms. In June 2022, the Pango team and PhD. Dinh Mong Kha introduced the idea to over fifty of the top FMCG, retail, pharmacy, and fashion companies.

With the traceability function, the QR code needs to be printed or pasted on the product so that customers can scan it before making a purchase decision.