Nutifood GrowPlus has maintained the title of the number 1 baby milk brand in Vietnam from 2020 until now (according to a report of Nielsen). To have this success, in addition to product quality, what has Nutifood done to be trusted by customers?

In this part, we will learn what major FMCG brands have done to make the data recording process easier and more accurate.

Many businesses are extremely proud of having around 1-3 million data. However, the “freshness” of this data is not verified. They forget that whether the data can still interact with the brand or not is a vital factor.

The retail industry in Vietnam also has unique characteristics and creates significant challenges for reaching and retaining customers, especially with chain retail. It can be said that data is a priceless treasure that every chain retail business wants to access.

CellphoneS leverages data to understand user behavior across both online and offline channels, by creating a seamless connection between channels and focusing on providing the best experience for customers.

In this article, we will explore the importance of offline channel data and strategies for leveraging offline channel data for F&B businesses.

Today, distribution systems have been upgraded. Instead of only managing to the point of sale, businesses have paid attention to the data of end customers.

The concepts of digital transformation, Omni Channel,... all revolve around the story of building a plan to collect and manage customer data.

Segmenting customers will help businesses increase conversion rates by better understanding customer needs, thereby saving marketing budgets by focusing on allocating resources efficiently and reasonably.