Highlands Coffee aims to attract customer data to a single platform through the “Chill Hè – 100% Win Lucky Maldives Weekly” campaign. The goal is to build a significant follower base on Zalo, allowing Highlands Coffee to transition from SMS to an interactive platform, saving costs, improving efficiency, and making it easier to measure.
Segmenting customers will help businesses increase conversion rates by better understanding customer needs, thereby saving marketing budgets by focusing on allocating resources efficiently and reasonably.
CDP provides a deep understanding of customer needs, increases the likelihood of customer repurchase, and enables the prediction of future customer needs.
In the world of digital and growth hacking, two important technology marketing platforms are often confused: (Customer Relationship Management - CRM) and Customer Data Platforms. Platform - CDP). While both are integral to managing customer data and enhancing marketing efforts, they serve distinct purposes and offer unique functionalities.
In the past few years, CDP has emerged as a significant trend both globally and locally. The term Customer Data Platform, or CDP, is widely used, particularly in the marketing and tech world.
