Highlands Coffee aims to attract customer data to a single platform through the “Chill Hè – 100% Win Lucky Maldives Weekly” campaign. The goal is to build a significant follower base on Zalo, allowing Highlands Coffee to transition from SMS to an interactive platform, saving costs, improving efficiency, and making it easier to measure.
Whether in B2C or B2B, businesses are highly focused on customer care and sales. So, how can you effectively build and maintain connections with B2B channels?
To address the cost issue and revamp the way Vouchers are distributed to customers, Highlands Coffee has partnered with the PangoCDP team to deploy a Voucher Drop campaign through the Master Channel, in this case, Zalo.
