Is Online to Offline (O2O) valuable enough if it is just about measurement? The Master Channel and PangoCDP support businesses to create outstanding experiences, bringing more customers from Online channels to Offline stores.

Heating up The Master Channel with Outlet via Zalo and implementing “Gamification” activities creates novelty and appeal for every message the brand wants to convey.

Spreading the budget across multiple marketing channels will definitely be a disaster. So how does Nutifood leverage the "guerrilla" approach—a strength of the Vietnamese people for thousands of years?

To successfully implement the gamification of sampling activities on the Master Channel. Businesses need to choose the right Master Channel channel with their available resources and long-term goals. The ideal is to use Super Apps such as Zalo, MoMo,... to have a more diverse customer experience.

When discussing the customers of FMCG businesses, we need to mention both Outlets (points of sale) and End-User (Consumers). In this 1 part, we will discuss the Outlet data.

FMCG business data: Outlet (point of sale) and End-User (consumer). In the previous installment, we discussed Outlet data, this 2nd part, we will learn about consumer data.

The emergence of the Food Delivery App has shaped the F&B industry for over a decade. While these apps have undoubtedly boosted the sales of F&B chains, this combination has also brought about numerous threats that F&B businesses have recently become aware of and are actively seeking solutions for.

Simply put, building customer loyalty helps businesses optimize costs and drive sustainable growth.

Although the business has initially invested resources to improve customer satisfaction, it still needs more support in terms of technology.

Loyal customers are always the most valuable customer segment for a business. In this article, PangoCDP provides useful information.