Highlands Coffee aims to attract customer data to a single platform through the “Chill Hè – 100% Win Lucky Maldives Weekly” campaign. The goal is to build a significant follower base on Zalo, allowing Highlands Coffee to transition from SMS to an interactive platform, saving costs, improving efficiency, and making it easier to measure.
With the traceability function, the QR code needs to be printed or pasted on the product so that customers can scan it before making a purchase decision.
Using QR codes to combat counterfeit products is a method that many businesses have implemented. However, there are still many vulnerabilities in the printing and encryption of these anti-counterfeit QR codes.
The ambition of manufacturers is to interact directly with end users. One of the possible ways to create a connection between the manufacturer and the end user is a QR code printed on the product.
