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Data of FMCG Businesses in Vietnam (Part 3)

27 Aug 2024

In this part, we will learn what major FMCG brands have done to make the data recording process easier and more accurate.

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Why does business data need to be refreshed?

27 Aug 2024

Many businesses are extremely proud of having around 1-3 million data. However, the “freshness” of this data is not verified. They forget that whether the data can still interact with the brand or not is a vital factor.

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How to access and understand customer data?

27 Aug 2024

The retail industry in Vietnam also has unique characteristics and creates significant challenges for reaching and retaining customers, especially with chain retail. It can be said that data is a priceless treasure that every chain retail business wants to access.

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Data of Chain Retail Businesses

27 Aug 2024

Data plays a critical role for businesses, especially in chain retail, where a deep understanding of customer behavior and market trends is key to growth.

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CellphoneS’s Customer Pursuit Strategy: Stirring Up Online – Leading to Offline

26 Aug 2024

CellphoneS leverages data to understand user behavior across both online and offline channels, by creating a seamless connection between channels and focusing on providing the best experience for customers.

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The first book to thoroughly explain the concept of The Master Channel

26 Aug 2024

"The Master Channel" Volume 1 is the first book providing comprehensive knowledge about The Master Channel.

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Strategy for exploiting offline channel data for F&B businesses

26 Aug 2024

In this article, we will explore the importance of offline channel data and strategies for leveraging offline channel data for F&B businesses.

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Limiting dependence on Food Delivery Apps – What can F&B businesses do to gain independence?

26 Aug 2024

The emergence of the Food Delivery App has shaped the F&B industry for over a decade. While these apps have undoubtedly boosted the sales of F&B chains, this combination has also brought about numerous threats that F&B businesses have recently become aware of and are actively seeking solutions for.

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Optimize Advertising Costs With PangoCDP

26 Aug 2024

PangoCDP – A customer data platform, has emerged as a useful solution helping marketers optimize advertising costs and run marketing campaigns efficiently.

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Growth hacking: Applying The Master Channel for breakthrough growth

26 Aug 2024

How can businesses utilize The Master Channel to achieve effective growth hacking? Let's explore with PangoCDP in this article!

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PangoCDP Blog

What is CDP and why do Marketers need CDP and more

Data of FMCG Businesses in Vietnam (Part 3)

Why does business data need to be refreshed?

How to access and understand customer data?

Data of Chain Retail Businesses

CellphoneS’s Customer Pursuit Strategy: Stirring Up Online – Leading to Offline

The first book to thoroughly explain the concept of The Master Channel

Strategy for exploiting offline channel data for F&B businesses

Limiting dependence on Food Delivery Apps – What can F&B businesses do to gain independence?

Optimize Advertising Costs With PangoCDP

Growth hacking: Applying The Master Channel for breakthrough growth

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