Email marketing is not only the most direct and effective way to connect with potential customers, but it also helps businesses nurture and turn them into loyal customers.

Loyal customers are always the most valuable customer segment for a business. In this article, PangoCDP provides useful information.

The cart or abandoned cart is not a new concept. Nowadays, with the development of e-commerce, this concept has become widespread.

Not just a birthday campaign, businesses can also turn marketing ideas... into concrete figures.

Market interest in a product can always be measured through the volume of searches and the demand for keywords related to that product.

Over 80% of offline purchasing decisions come from online. So, which Online advertising will bring Customers to the offline store (Online to Offline)?

The race among retailers now goes beyond price competition or store expansion strategies, but also creative approaches to delivering exceptional customer experiences across all touchpoints from Online to Offline (O2O) on The Master Channel.

Today, distribution systems have been upgraded. Instead of only managing to the point of sale, businesses have paid attention to the data of end customers.

PangoCDP understands the challenges retailers face in adapting to the pandemic. Below are some strategies for retailers to return after Covid-19 pandemic.

Customer Retention, or the process of keeping customers, refers to the measurement of customer loyalty or how well an organization maintains its existing customers over time.