Many businesses are extremely proud of having around 1-3 million data. However, the “freshness” of this data is not verified. They forget that whether the data can still interact with the brand or not is a vital factor.

The retail industry in Vietnam also has unique characteristics and creates significant challenges for reaching and retaining customers, especially with chain retail. It can be said that data is a priceless treasure that every chain retail business wants to access.

Data plays a critical role for businesses, especially in chain retail, where a deep understanding of customer behavior and market trends is key to growth.

CellphoneS leverages data to understand user behavior across both online and offline channels, by creating a seamless connection between channels and focusing on providing the best experience for customers.

"The Master Channel" Volume 1 is the first book providing comprehensive knowledge about The Master Channel.

In this article, we will explore the importance of offline channel data and strategies for leveraging offline channel data for F&B businesses.

The emergence of the Food Delivery App has shaped the F&B industry for over a decade. While these apps have undoubtedly boosted the sales of F&B chains, this combination has also brought about numerous threats that F&B businesses have recently become aware of and are actively seeking solutions for.

PangoCDP – A customer data platform, has emerged as a useful solution helping marketers optimize advertising costs and run marketing campaigns efficiently.

How can businesses utilize The Master Channel to achieve effective growth hacking? Let's explore with PangoCDP in this article!

Simply put, building customer loyalty helps businesses optimize costs and drive sustainable growth.