Vouchers have long been regarded as an effective tool that F&B chains such as Pizza Hut frequently use. Voucher drop campaigns are not only about the discount value offered. So, what are the factors that contribute to the success of a voucher drop campaign?

The purpose of The Master Channel was to help companies create extensive customer service and engagement platforms. In June 2022, the Pango team and PhD. Dinh Mong Kha introduced the idea to over fifty of the top FMCG, retail, pharmacy, and fashion companies.

The “super privilege” of the voucher drop through The Master Channel is the “make-up” message full of emotions, personality and brand identity.

To address the cost issue and revamp the way Vouchers are distributed to customers, Highlands Coffee has partnered with the PangoCDP team to deploy a Voucher Drop campaign through the Master Channel, in this case, Zalo.