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PangoCDP Blog

Keep yourself updated with all things marketing. Learn from insights we’ve gained as market experts in CDP and Master Channel marketing automation.

In the past few years, CDP has emerged as a significant trend both globally and locally. The term Customer Data Platform, or CDP, is widely used, particularly in the marketing and tech world.
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Over 100,000 interactions and more than 11,000 Zalo Mini App openings were recorded. During the campaign, reports sent to Vua Bia - AB InBev showed that, on average, each customer generated 147% more orders compared to the number of initial purchasers, demonstrating the success of Vua Bia - AB InBev in driving sales growth.
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