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PangoCDP Blog

Keep yourself updated with all things marketing. Learn from insights we’ve gained as market experts in CDP and Master Channel marketing automation.

In the past few years, CDP has emerged as a significant trend both globally and locally. The term Customer Data Platform, or CDP, is widely used, particularly in the marketing and tech world.
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Many FMCG giants have made serious investments in “warming up” interaction channels with retail outlets to ensure long-term relationships that benefit both parties, thereby directly generating sales.
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On June 16, 2022 at Caravelle Saigon, the in-depth conference: BUILD AND MAINTAIN THE MASTER CHANNEL – @FMCG OUTLET organized by ByteTech and VietGuys took place enthusiastically, gathering nearly 100 attendees who are companies. Leading FMCG companies: Budweiser (AB InBev), Tan Hiep Phat, Heineken, Abbott...
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