In a highly competitive bottled water market, newcomer Satori aims to reach customers through an engaging strategy that leverages QR code scanning combined with a lucky spin, creating a memorable brand impression and gradually working towards becoming a “brand love” in consumers' minds.

The event "Build and Warm The Master Channel – Season 2: The Master Trend" took place on December 8, 2022 at Gem Center, Ho Chi Minh City attracted over 150 managers and business owners.

Many FMCG giants have made serious investments in “warming up” interaction channels with retail outlets to ensure long-term relationships that benefit both parties, thereby directly generating sales.

On June 16, 2022 at Caravelle Saigon, the in-depth conference: BUILD AND MAINTAIN THE MASTER CHANNEL – @FMCG OUTLET organized by ByteTech and VietGuys took place enthusiastically, gathering nearly 100 attendees who are companies. Leading FMCG companies: Budweiser (AB InBev), Tan Hiep Phat, Heineken, Abbott...

Is Online to Offline (O2O) valuable enough if it is just about measurement? The Master Channel and PangoCDP support businesses to create outstanding experiences, bringing more customers from Online channels to Offline stores.

Heating up The Master Channel with Outlet via Zalo and implementing “Gamification” activities creates novelty and appeal for every message the brand wants to convey.

Build and Warm the Master Channel – Season 2: The Master Trend will be held on December 8 at GEM Center, Ho Chi Minh.

With a strategic weapon like Voucher Drop, businesses need to invest more in arousing emotions and stimulating the desire to buy in order to win the hearts of customers.

Two potential tools that businesses might consider on their journey to winning over customers are: (1) The Master Channel and (2) Customer Data Platform.

With PangoCDP’s support, the data story is no longer a difficult problem for FMCG enterprises. Instead of managing point-of-sale data only, it's time for businesses to implement a specific strategy to get end-user data and apply The Master Channel for an epic “transformation”.