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PangoCDP Blog

Keep yourself updated with all things marketing. Learn from insights we’ve gained as market experts in CDP and Master Channel marketing automation.

In the past few years, CDP has emerged as a significant trend both globally and locally. The term Customer Data Platform, or CDP, is widely used, particularly in the marketing and tech world.
PangoCDP
VUS and PangoCDP redesigned the interaction experience using mini games and smart forms. Instead of asking parents to manually enter their phone numbers and wait for an OTP, now just a few simple taps and permission allow Zalo to auto-fill verified information—smooth, error-free, and duplication-free. Most importantly, it improves lead quality from the very beginning, with little to no need for manual filtering.
PangoCDP
Instead of sending plain text messages and voucher codes via SMS, Couple TX redirected customers to its Zalo channel through Couple TX Gift – an intuitive and convenient gift wallet Mini App. Whether for mass campaigns or personalized offers, the voucher distribution process is fully optimized.
Trang Trinh
Over 100,000 interactions and more than 11,000 Zalo Mini App openings were recorded. During the campaign, reports sent to Vua Bia - AB InBev showed that, on average, each customer generated 147% more orders compared to the number of initial purchasers, demonstrating the success of Vua Bia - AB InBev in driving sales growth.
Trang Trinh
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