VUS and PangoCDP redesigned the interaction experience using mini games and smart forms. Instead of asking parents to manually enter their phone numbers and wait for an OTP, now just a few simple taps and permission allow Zalo to auto-fill verified information—smooth, error-free, and duplication-free. Most importantly, it improves lead quality from the very beginning, with little to no need for manual filtering.

The Customer Care Solution from PangoCDP, featuring 100% automated scenarios, not only enhances interaction experiences but also helps the brand maintain long-lasting connections and loyalty with customers.

Over 100,000 interactions and more than 11,000 Zalo Mini App openings were recorded. During the campaign, reports sent to Vua Bia - AB InBev showed that, on average, each customer generated 147% more orders compared to the number of initial purchasers, demonstrating the success of Vua Bia - AB InBev in driving sales growth.

With a strategic weapon like Voucher Drop, businesses need to invest more in arousing emotions and stimulating the desire to buy in order to win the hearts of customers.

With PangoCDP’s support, the data story is no longer a difficult problem for FMCG enterprises. Instead of managing point-of-sale data only, it's time for businesses to implement a specific strategy to get end-user data and apply for an epic “transformation”.

Every year, FMCG brands spend hundreds of thousands to millions of dollars to distribute samples. However, the effectiveness of these campaigns often fail to meet their objectives due to data management issues.