The purpose of The Master Channel was to help companies create extensive customer service and engagement platforms. In June 2022, the Pango team and PhD. Dinh Mong Kha introduced the idea to over fifty of the top FMCG, retail, pharmacy, and fashion companies.

With the traceability function, the QR code needs to be printed or pasted on the product so that customers can scan it before making a purchase decision.

Using QR codes to combat counterfeit products is a method that many businesses have implemented. However, there are still many vulnerabilities in the printing and encryption of these anti-counterfeit QR codes.

Deploying a QR Code project on the product is not simple, but the results obtained when successfully deployed will be very worthwhile.

The ambition of manufacturers is to interact directly with end users. One of the possible ways to create a connection between the manufacturer and the end user is a QR code printed on the product.

The “super privilege” of the voucher drop through The Master Channel is the “make-up” message full of emotions, personality and brand identity.

Last February 14/02/2023, at the office of BYTE technology Joint Stock Company - ByteTech, Ho Chi Minh City, a strategic cooperation signing ceremony to develop and distribute PangoCDP solutions between VietGuys and ByteTech took place.

The concepts of digital transformation, Omni Channel,... all revolve around the story of building a plan to collect and manage customer data.

Segmenting customers will help businesses increase conversion rates by better understanding customer needs, thereby saving marketing budgets by focusing on allocating resources efficiently and reasonably.

CDP provides a deep understanding of customer needs, increases the likelihood of customer repurchase, and enables the prediction of future customer needs.