The race among retailers now goes beyond price competition or store expansion strategies, but also creative approaches to delivering exceptional customer experiences across all touchpoints from Online to Offline (O2O) on The Master Channel.

Today, distribution systems have been upgraded. Instead of only managing to the point of sale, businesses have paid attention to the data of end customers.

PangoCDP understands the challenges retailers face in adapting to the pandemic. Below are some strategies for retailers to return after Covid-19 pandemic.

Customer Retention, or the process of keeping customers, refers to the measurement of customer loyalty or how well an organization maintains its existing customers over time.

"Online to Offline Interactive Exhibition" is a direct interactive exhibition featuring a series of continuous demo scenarios, simulating the purchasing journey and the flow of data from Online to Offline over the course of 2 days.

Currently and in the coming years, Customer Data Platforms (CDPs) are not only crucial for businesses in Vietnam but also for companies worldwide. The data issues and challenges outlined below are all effectively addressed through the robust capabilities of this platform.

The concept of The Master Channel encompasses a Customer Data Platform (CDP), Super Apps, and a suite of methods to help businesses build effective customer interactions.

To ensure the customer’s interaction process with the business is effective and ultimately drives sales, businesses need to understand the stages of interaction and the common types of interactions.

Retail media creates a collaborative ecosystem where brands and retailers leverage each other's strengths to achieve the goal of maximizing sales.

"Build and Warm The Master Channel" - season 5 is a direct interactive exhibition featuring a series of continuous demo scenarios, simulating the shopping journey and data flow from Online to Offline over 2 days.