New FeatureĐã có Tập 2 | Sách Kênh tương tác chủ đạo The Master ChannelRead More

PangoCDP Blog

Keep yourself updated with all things marketing. Learn from insights we’ve gained as market experts in CDP and Master Channel marketing automation.

In the past few years, CDP has emerged as a significant trend both globally and locally. The term Customer Data Platform, or CDP, is widely used, particularly in the marketing and tech world.
PangoCDP
The concept of “The Master Channel" emerged in the early 2020s, combining the power of Customer Data Platforms (CDPs) and Super Apps to revolutionize customer interactions. This article delves into the evolution of this trend, examining its roots in the past, its current state, and its promising future.
PangoCDP
Discounts and promotions are common activities for retail and F&B businesses, but they also come with the risk of diminishing a brand’s value in the eyes of customers if not executed properly. How to discount "gracefully"? How to discount to enhance the customer experience? How to discount without "devaluing" the brand?
PangoCDP
FMCG products in the Food & Beverage category, like beverages, snacks, instant noodles, etc., typically do not cause consumers much deliberation. Due to the commonality and similarity of products within the same category, consumers often have many alternative choices when needed.
PangoCDP
When a business selects the main interaction channel and the customer interaction rate through this channel reaches over 60% of the total online interactions, it’s considered to have reached the ideal state.
PangoCDP
In this Volume 2, PhD. Dinh Mong Kha, Mr. Lee Nguyen and Mr. Joe Ruelle will introduce the detailed method of harnessing the power of The Master Channel for each industry, with customer experiences enhanced by data technology and strategies blurring the boundaries between entertainment and advertising through gaming. Going beyond methodology, the book also delves into AI, Super Apps, and advertising,...
PangoCDP
Browse categories