Currently and in the coming years, Customer Data Platforms (CDPs) are not only crucial for businesses in Vietnam but also for companies worldwide. The data issues and challenges outlined below are all effectively addressed through the robust capabilities of this platform.

The concept of The Master Channel encompasses a Customer Data Platform (CDP), Super Apps, and a suite of methods to help businesses build effective customer interactions.

To ensure the customer’s interaction process with the business is effective and ultimately drives sales, businesses need to understand the stages of interaction and the common types of interactions.

Retail media creates a collaborative ecosystem where brands and retailers leverage each other's strengths to achieve the goal of maximizing sales.

"Build and Warm The Master Channel" - season 5 is a direct interactive exhibition featuring a series of continuous demo scenarios, simulating the shopping journey and data flow from Online to Offline over 2 days.

It can be said that the Build and Warm The Master Channel Season 5 event has made complex data technology concepts more colorful and easier to understand than ever.

A unique Online to Offline interactive exhibition took place over 2 days on March 22nd and 23rd at Nguyen Du Gymnasium, Ho Chi Minh City, attracting over 1000 attendees including CEOs, Directors, Managers and Marketers.

A unique Online to Offline interactive exhibition took place over 2 days on March 22nd and 23rd at Nguyen Du Gymnasium, Ho Chi Minh City, attracting over 1000 attendees including CEOs, Directors, Managers and Marketers.

The concept of “The Master Channel" emerged in the early 2020s, combining the power of Customer Data Platforms (CDPs) and Super Apps to revolutionize customer interactions. This article delves into the evolution of this trend, examining its roots in the past, its current state, and its promising future.

In the low-value FMCG product categories, creating entertainment experiences through the main interaction channel plays a core role in the "top of mind" strategy for customers.