"The Online to Offline Interactive Exhibition" is a direct interaction exhibition featuring a series of continuous demo scenarios, simulating the shopping journey and the flow of data from online to offline over the course of 2 days. Attendees will directly experience the role of customers for FMCG brands, retailers, F&B, services and more.

A creative "solution" that helps F&B businesses directly interact with customers on Food Delivery platforms and gradually reduce their dependence on these platforms is necessary.

With the undeniable advantages of Super Apps and the support of the powerful Mini App extension, using a platform with a Mini App ecosystem as the main interaction channel, The Master Channel, will bring numerous benefits to both businesses and users.

The Super App trend is growing strongly globally, especially in regions with a large number of mobile users such as Asia. How have the world's leading brands taken advantage of the explosion of Super Apps like WeChat to build multi-dimensional interaction channels with their customers? And what can Vietnamese businesses learn?

If you want to change your current approach and help your business make a stronger impact in the market with The Master Channel, this book is definitely for you.

Omni Channel or The Master Channel, which is the best choice for business? Let's find the answer with PangoCDP in this article!

There are many channels for customers to interact with businesses. But there is an interaction channel where customers will have outstanding experiences, which is: The Master Channel.

When discussing the customers of FMCG businesses, we need to mention both Outlets (points of sale) and End-User (Consumers). In this 1 part, we will discuss the Outlet data.

FMCG business data: Outlet (point of sale) and End-User (consumer). In the previous installment, we discussed Outlet data, this 2nd part, we will learn about consumer data.

In this part, we will learn what major FMCG brands have done to make the data recording process easier and more accurate.