PangoCDP Blog

Keep yourself updated with all things marketing. Learn from insights we’ve gained as market experts in CDP and Master Channel marketing automation.

What is CDP and why do Marketers need CDP and more

In the past few years, CDP has emerged as a significant trend both globally and locally. The term Customer Data Platform, or CDP, is widely used, particularly in the marketing and tech world.
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Satori launches its first wide-ranging promotion campaign with PangoCDP

In a highly competitive bottled water market, newcomer Satori aims to reach customers through an engaging strategy that leverages QR code scanning combined with a lucky spin, creating a memorable brand impression and gradually working towards becoming a “brand love” in consumers' minds.
Trang Trinh

“Warm Up” Interaction Channels with Retail Outlets

Many FMCG giants have made serious investments in “warming up” interaction channels with retail outlets to ensure long-term relationships that benefit both parties, thereby directly generating sales.
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In-depth Conference: Build And Maintain The Master Channel – FMCG Outlet

On June 16, 2022 at Caravelle Saigon, the in-depth conference: BUILD AND MAINTAIN THE MASTER CHANNEL – @FMCG OUTLET organized by ByteTech and VietGuys took place enthusiastically, gathering nearly 100 attendees who are companies. Leading FMCG companies: Budweiser (AB InBev), Tan Hiep Phat, Heineken, Abbott...
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