Every year, FMCG brands spend hundreds of thousands to millions of dollars to distribute samples. However, the effectiveness of these campaigns often fail to meet their objectives due to data management issues.

Returning to the 3rd season with "Gamifying The Master Channel", the PangoCDP team and partners VietGuys, Zalo, Dentsu, UrBox promise to deliver compelling content with the most comprehensive view of Gamification, helping businesses attract and retain customers effectively.

Gamification is becoming an effective tool for marketing campaigns in reaching and attracting users to interact with the brand. However, when implementing gamification marketing campaigns, should brands focus on the game or prioritize the experience? Let's explore the answer with PangoCDP through this series on Gamifying the Master Channel!

In addition to the strategy of personalizing the message and optimizing the customer’s voucher redemption experience, retailers can also increase the value of the distributed voucher, the desire for redemption to buy, and thus increase sales by “Gamifying the Vouchers Drop Activities on The Master Channel.”

To successfully implement the gamification of sampling activities on the Master Channel. Businesses need to choose the right Master Channel channel with their available resources and long-term goals. The ideal is to use Super Apps such as Zalo, MoMo,... to have a more diverse customer experience.

The event “Build and Warm the Master Channel - Season 4: The Future That Has Been Seen” held on August 22, 2023 continued to make its mark by attracting more than 2,055 participants and receiving positive feedback from various businesses.

The "Build & Warm The Master Channel - Season 4: The Future That Has Been Seen" event will help businesses "see the future" as proven effective by WeChat.

"The Online to Offline Interactive Exhibition" is a direct interaction exhibition featuring a series of continuous demo scenarios, simulating the shopping journey and the flow of data from online to offline over the course of 2 days. Attendees will directly experience the role of customers for FMCG brands, retailers, F&B, services and more.

A creative "solution" that helps F&B businesses directly interact with customers on Food Delivery platforms and gradually reduce their dependence on these platforms is necessary.

With the undeniable advantages of Super Apps and the support of the powerful Mini App extension, using a platform with a Mini App ecosystem as the main interaction channel, The Master Channel, will bring numerous benefits to both businesses and users.