Customer Data Platform • PangoCDP

Nutifood and the strategy of conquering customers in the dairy industry

17 Dec 2024

Nutifood GrowPlus has maintained the title of the number 1 baby milk brand in Vietnam from 2020 until now (according to a report of Nielsen). To have this success, in addition to product quality, what has Nutifood done to be trusted by customers?

PangoCDP

Increase Customer Connection with Data and The Master Channel

27 Aug 2024

Two potential tools that businesses might consider on their journey to winning over customers are: (1) The Master Channel and (2) Customer Data Platform.

PangoCDP

FMCG’s Consumers – The Battle for Customer Attention

27 Aug 2024

Spreading the budget across multiple marketing channels will definitely be a disaster. So how does Nutifood leverage the "guerrilla" approach—a strength of the Vietnamese people for thousands of years?

PangoCDP

Gamifying The Master Channel: Game or Experience?

27 Aug 2024

Gamification is becoming an effective tool for marketing campaigns in reaching and attracting users to interact with the brand. However, when implementing gamification marketing campaigns, should brands focus on the game or prioritize the experience? Let's explore the answer with PangoCDP through this series on Gamifying the Master Channel!

PangoCDP

Data of FMCG Businesses in Vietnam (Part 3)

27 Aug 2024

In this part, we will learn what major FMCG brands have done to make the data recording process easier and more accurate.

PangoCDP

Why does business data need to be refreshed?

27 Aug 2024

Many businesses are extremely proud of having around 1-3 million data. However, the “freshness” of this data is not verified. They forget that whether the data can still interact with the brand or not is a vital factor.

PangoCDP

How to access and understand customer data?

27 Aug 2024

The retail industry in Vietnam also has unique characteristics and creates significant challenges for reaching and retaining customers, especially with chain retail. It can be said that data is a priceless treasure that every chain retail business wants to access.

PangoCDP

CellphoneS’s Customer Pursuit Strategy: Stirring Up Online – Leading to Offline

26 Aug 2024

CellphoneS leverages data to understand user behavior across both online and offline channels, by creating a seamless connection between channels and focusing on providing the best experience for customers.

PangoCDP

Strategy for exploiting offline channel data for F&B businesses

26 Aug 2024

In this article, we will explore the importance of offline channel data and strategies for leveraging offline channel data for F&B businesses.

PangoCDP

Traditional distribution and Go Online with Customer Data

20 Aug 2024

Today, distribution systems have been upgraded. Instead of only managing to the point of sale, businesses have paid attention to the data of end customers.

PangoCDP

PangoCDP Customer Data Platform

What is CDP and why do Marketers need CDP and more

Nutifood and the strategy of conquering customers in the dairy industry

Increase Customer Connection with Data and The Master Channel

FMCG’s Consumers – The Battle for Customer Attention

Gamifying The Master Channel: Game or Experience?

Data of FMCG Businesses in Vietnam (Part 3)

Why does business data need to be refreshed?

How to access and understand customer data?

CellphoneS’s Customer Pursuit Strategy: Stirring Up Online – Leading to Offline

Strategy for exploiting offline channel data for F&B businesses

Traditional distribution and Go Online with Customer Data

Browse categories

PangoCDP

Customer stories

Resources

Company