Nutifood GrowPlus has maintained the title of the number 1 baby milk brand in Vietnam from 2020 until now (according to a report of Nielsen). To have this success, in addition to product quality, what has Nutifood done to be trusted by customers?

Two potential tools that businesses might consider on their journey to winning over customers are: (1) The Master Channel and (2) Customer Data Platform.

Spreading the budget across multiple marketing channels will definitely be a disaster. So how does Nutifood leverage the "guerrilla" approach—a strength of the Vietnamese people for thousands of years?

Gamification is becoming an effective tool for marketing campaigns in reaching and attracting users to interact with the brand. However, when implementing gamification marketing campaigns, should brands focus on the game or prioritize the experience? Let's explore the answer with PangoCDP through this series on Gamifying the Master Channel!

In this part, we will learn what major FMCG brands have done to make the data recording process easier and more accurate.

Many businesses are extremely proud of having around 1-3 million data. However, the “freshness” of this data is not verified. They forget that whether the data can still interact with the brand or not is a vital factor.

The retail industry in Vietnam also has unique characteristics and creates significant challenges for reaching and retaining customers, especially with chain retail. It can be said that data is a priceless treasure that every chain retail business wants to access.

CellphoneS leverages data to understand user behavior across both online and offline channels, by creating a seamless connection between channels and focusing on providing the best experience for customers.

In this article, we will explore the importance of offline channel data and strategies for leveraging offline channel data for F&B businesses.

Today, distribution systems have been upgraded. Instead of only managing to the point of sale, businesses have paid attention to the data of end customers.