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FMCG

Get More Consumer Data in Every Media and Activation Campaign

FMCG Distribution Model in most SEA countries meets the challenges of collecting consumer data to build a direct channel. PangoCDP provides a local approach to help FMCG brands engage with consumers effectively.
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The FMCG brands you trust, trust us

PangoCDP • Build and Warm the Master Channel
PangoCDP • Build and Warm the Master Channel

Attract more consumers, faster

Marketing is not a battle of products; it’s a battle of perceptions, and the consumer’s mind plays a decisive role. When customers stand in front of shelves in supermarkets, outlets,… are you at the “top of mind” of customers despite communication efforts? PG distributes samples while taking the customer’s name, phone number, and email address. What will you do next?

PangoCDP can link customer data in every online-to-offline communication campaign, use gamification to optimize marketing budgets, and encourage shoppers to share their community for you, narrowing customer choices, increasing engagement, and increasing revenue.

Accurately collect real-time data to automatically generate customer interactions, increasing campaign efficiency by 4 times.

PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng

PangoCDP for Outlet - Increase engagement, increase order value

In “motorbike culture” countries, FMCG outlets can number in the millions. PangoCDP can help build direct communication to increase outlet ordering through personalized messages, gamification,… through social chat. With PangoCDP, FMCG brands can reach outlets more frequently and, more importantly, measure the actual effectiveness of their communication campaigns.

With a scale of up to hundreds of thousands of points of sale, PangoCDP creates an outlet network, turns the outlet into a place to engage with consumers, and brings consumers to the outlet more and more proactively. Help increase the ability to sell quickly, increase profit.

Use Case

Incentive for consumer when invite friends to engage in campaign (friends get friends)
Inspire consumers to share with their loved ones with PangoCDP. The system will calculate the number of friends invited and pay the offer. Coupons/ recharges can be redeemed online or via PG/ Outlet.
Customer Service
Incentive for consumers after purchase at MT Stores
PG/Outlet invite consumer who meet the Promotion Scheme or play Mini Game then redeem in place. PangoCDP enables Mini Game campaigns to be run efficiently and completely automated.
Customer Service
Free sampling/ gift to consumer after registration info to Brand Campaign
PangCDP helps FMCG businesses create an engagement channel with customers. With engaging experiences, you can convert consumer sampling into loyal customers.
Data Collection
Collect card/ stamp & redeem
Convert stamps automatically to listed gifts & find the place that can redeem gifts with PangoCDP through Zalo OA, encouraging use and measuring campaign effectiveness.
Customer Service
Incentive for consumer after purchase (anywhere)
Consumer can scratch & scan QR code on Product (after purchase) & submit info. PangoCDP verify the submitted info & send instant e-Voucher/ Top-Up
Customer Service

Hear it from our customers

PangoCDP is our partner! They enthusiastically support us with their solid expertise and in-depth retail experience, helping us to reach our business goals.
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PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
Ms. Ly Nguyen
Online Growth Manager at TBS Retail
We also enter data into PangoCDP and monitor daily reports. The information that PangoCDP collects will be monitored by our customer service department, which will immediately handle the problem for customers within 24 hours. As a result, the customer experience with Couple TX service is enhanced, which increases the closing rate.
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PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
Mr. Kien Nguyen
Digital Transformation Manager at Couple Group
The key to successful implementation of the business is customer data. Those who have the most end-user data in their hand possess the most competitive advantage. Therefore, we need a centralized data system such as PangoCDP to fulfill that role.
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PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
Dr. Mai Thanh Viet
Deputy CEO at Nutifood
I appreciate the PangoCDP team! They provide us with the facilitation to utilize customer data and automate the marketing for the Mykingdom toy store chain!
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PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
Ms. Ngoc Dang
Founder & CEO at VTA Group
Linking data from the customer's purchase journey from online to offline has allowed us to clearly see how the impact of media is sufficient and appropriate. PangoCDP helps us create a direct connection channel for the next interaction without having to "re-pay" for Digital Ads. With more in-depth customer profiles, we are able to enhance our e-commerce conversion rate.
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PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
Mr. Thinh Nguyen
Deputy Director of Marketing at CellphoneS

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PangoCDP Today

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Frequently asked questions

Everything you need to know about pangoCDP.

  • Reduce barriers and complexity in system and data integration by providing a lean, outcome-driven approach. PangoCDP helps businesses select the most suitable business solutions to deliver results in the shortest time, while also offering a comprehensive, long-term view of customer data.

  • PangoCDP is a ready-to-use software platform, optimized to streamline project implementation, meeting budget requirements while ensuring on-time delivery.

  • Seamlessly integrates with over 50 digital channels and popular platforms, giving businesses full control over direct customer engagement.

  • Trusted by more than 200 brands across FMCG, retail, manufacturing, services, automation, and agencies, including CellphoneS, Coca-Cola, Nutifood, Highlands Coffee, and more.

  • With a deep understanding of business challenges, especially those faced by Vietnamese enterprises, PangoCDP learns, evolves, and grows alongside brands while offering a competitive pricing model.

  • PangoCDP is committed to long-term partnership by providing a comprehensive range of support services. Our solutions team works closely with each customer to ensure smooth implementation and successful operations.We don’t just sell technology—we are a growth partner for brands.

  • Instead of focusing on advanced data modeling tools, PangoCDP works alongside marketers to improve marketing campaign performance every day. PangoCDP does not “wait” for perfect data. Instead, it helps businesses proactively generate high-quality data through meaningful customer experiences that encourage engagement with the brand.

  • Beyond simply collecting customer data, PangoCDP enables brands to build and “activate” customer interaction channels.

  • By personalizing customer experiences, PangoCDP strengthens brand affinity, enhances marketing effectiveness, and ultimately drives revenue growth.

The average cost to deploy PangoCDP is a few thousand dollars per month, depending on contact volume and traffic. Brands receive unlimited access to all core features, including customer segmentation, automation, and integrations, enabling them to build their own use cases.

In addition, the PangoCDP team can design and customize services for specific use cases or campaigns, with pricing determined on a case-by-case basis.

Beyond the core PangoCDP platform, we also offer optional add-on packages across different channels, each with its own pricing.

We begin with a short consultation with one of our analysts to understand your business and identify the most relevant use cases for a 3-month pilot phase.

Data integration and the first use case can be implemented in just 4 weeks (or less). From there, we continuously monitor and optimize performance to achieve the desired results. Throughout the project, we work together to plan the next use cases or campaigns.

PangoCDP • Nền tảng thống nhất dữ liệu khách hàng
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng