PangoCDP Blog

Keep yourself updated with all things marketing. Learn from insights we’ve gained as market experts in CDP and Master Channel marketing automation.

What is CDP and why do Marketers need CDP and more

In the past few years, CDP has emerged as a significant trend both globally and locally. The term Customer Data Platform, or CDP, is widely used, particularly in the marketing and tech world.
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The Much-Anticipated Transformation of FMCG with The Master Channel

With PangoCDP’s support, the data story is no longer a difficult problem for FMCG enterprises. Instead of managing point-of-sale data only, it's time for businesses to implement a specific strategy to get end-user data and apply The Master Channel for an epic “transformation”.
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Gamifying The Master Channel: Game or Experience?

Gamification is becoming an effective tool for marketing campaigns in reaching and attracting users to interact with the brand. However, when implementing gamification marketing campaigns, should brands focus on the game or prioritize the experience? Let's explore the answer with PangoCDP through this series on Gamifying the Master Channel!
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