The Super App trend is growing strongly globally, especially in regions with a large number of mobile users such as Asia. How have the world's leading brands taken advantage of the explosion of Super Apps like WeChat to build multi-dimensional interaction channels with their customers? And what can Vietnamese businesses learn?

If you want to change your current approach and help your business make a stronger impact in the market with The Master Channel, this book is definitely for you.

Omni Channel or The Master Channel, which is the best choice for business? Let's find the answer with PangoCDP in this article!

There are many channels for customers to interact with businesses. But there is an interaction channel where customers will have outstanding experiences, which is: The Master Channel.

When discussing the customers of FMCG businesses, we need to mention both Outlets (points of sale) and End-User (Consumers). In this 1 part, we will discuss the Outlet data.

FMCG business data: Outlet (point of sale) and End-User (consumer). In the previous installment, we discussed Outlet data, this 2nd part, we will learn about consumer data.

In this part, we will learn what major FMCG brands have done to make the data recording process easier and more accurate.

Many businesses are extremely proud of having around 1-3 million data. However, the “freshness” of this data is not verified. They forget that whether the data can still interact with the brand or not is a vital factor.

The retail industry in Vietnam also has unique characteristics and creates significant challenges for reaching and retaining customers, especially with chain retail. It can be said that data is a priceless treasure that every chain retail business wants to access.

Data plays a critical role for businesses, especially in chain retail, where a deep understanding of customer behavior and market trends is key to growth.