Customer Engagement • PangoCDP

FMCG’s Consumers – The Battle for Customer Attention

27 Aug 2024

Spreading the budget across multiple marketing channels will definitely be a disaster. So how does Nutifood leverage the "guerrilla" approach—a strength of the Vietnamese people for thousands of years?

PangoCDP

Data of FMCG Businesses in Vietnam (Part 1)

27 Aug 2024

When discussing the customers of FMCG businesses, we need to mention both Outlets (points of sale) and End-User (Consumers). In this 1 part, we will discuss the Outlet data.

PangoCDP

Data of FMCG Businesses in Vietnam (Part 2)

27 Aug 2024

FMCG business data: Outlet (point of sale) and End-User (consumer). In the previous installment, we discussed Outlet data, this 2nd part, we will learn about consumer data.

PangoCDP

4 strategies to increase customer satisfaction

26 Aug 2024

Although the business has initially invested resources to improve customer satisfaction, it still needs more support in terms of technology.

PangoCDP

“Habitual” Customers or “Loyal” Customers?

26 Aug 2024

Loyal customers are always the most valuable customer segment for a business. In this article, PangoCDP provides useful information.

PangoCDP

Happy Customer Birthday: Small Effort, Big Impact

26 Aug 2024

Not just a birthday campaign, businesses can also turn marketing ideas... into concrete figures.

PangoCDP

Online to Offline: Optimize O2O conversion rate

26 Aug 2024

Over 80% of offline purchasing decisions come from online. So, which Online advertising will bring Customers to the offline store (Online to Offline)?

PangoCDP

What is Customer Retention? Increase customer retention

20 Aug 2024

Customer Retention, or the process of keeping customers, refers to the measurement of customer loyalty or how well an organization maintains its existing customers over time.

PangoCDP

Maximizing Outlet Value – Part 1: The Below The Line War

25 May 2024

Whether in B2C or B2B, businesses are highly focused on customer care and sales. So, how can you effectively build and maintain connections with B2B channels?

PangoCDP

Campaign to trigger customers after the “long holiday”

17 Jan 2023

Even if you don't set a goal to boost sales, your marketing campaigns must be prepared and ready to launch after a long holiday.

PangoCDP

PangoCDP Customer Engagement

What is CDP and why do Marketers need CDP and more

FMCG’s Consumers – The Battle for Customer Attention

Data of FMCG Businesses in Vietnam (Part 1)

Data of FMCG Businesses in Vietnam (Part 2)

4 strategies to increase customer satisfaction

“Habitual” Customers or “Loyal” Customers?

Happy Customer Birthday: Small Effort, Big Impact

Online to Offline: Optimize O2O conversion rate

What is Customer Retention? Increase customer retention

Maximizing Outlet Value – Part 1: The Below The Line War

Campaign to trigger customers after the “long holiday”

Browse categories

PangoCDP

Customer stories

Resources

Company