Customer Engagement • PangoCDP

Online to Offline (O2O) – Too Many Concepts and Expectations?

28 Aug 2024

Is Online to Offline (O2O) valuable enough if it is just about measurement? The Master Channel and PangoCDP support businesses to create outstanding experiences, bringing more customers from Online channels to Offline stores.

PangoCDP

Maximizing Outlet Value – Part 2: The Master Channel and Gamification for FMCG

28 Aug 2024

Heating up The Master Channel with Outlet via Zalo and implementing “Gamification” activities creates novelty and appeal for every message the brand wants to convey.

PangoCDP

FMCG’s Consumers – The Battle for Customer Attention

27 Aug 2024

Spreading the budget across multiple marketing channels will definitely be a disaster. So how does Nutifood leverage the "guerrilla" approach—a strength of the Vietnamese people for thousands of years?

PangoCDP

Gamifying Sampling Campaign for FMCG

27 Aug 2024

To successfully implement the gamification of sampling activities on the Master Channel. Businesses need to choose the right Master Channel channel with their available resources and long-term goals. The ideal is to use Super Apps such as Zalo, MoMo,... to have a more diverse customer experience.

PangoCDP

Data of FMCG Businesses in Vietnam (Part 1)

27 Aug 2024

When discussing the customers of FMCG businesses, we need to mention both Outlets (points of sale) and End-User (Consumers). In this 1 part, we will discuss the Outlet data.

PangoCDP

Data of FMCG Businesses in Vietnam (Part 2)

27 Aug 2024

FMCG business data: Outlet (point of sale) and End-User (consumer). In the previous installment, we discussed Outlet data, this 2nd part, we will learn about consumer data.

PangoCDP

Limiting dependence on Food Delivery Apps – What can F&B businesses do to gain independence?

26 Aug 2024

The emergence of the Food Delivery App has shaped the F&B industry for over a decade. While these apps have undoubtedly boosted the sales of F&B chains, this combination has also brought about numerous threats that F&B businesses have recently become aware of and are actively seeking solutions for.

PangoCDP

How to build customer loyalty?

26 Aug 2024

Simply put, building customer loyalty helps businesses optimize costs and drive sustainable growth.

PangoCDP

4 strategies to increase customer satisfaction

26 Aug 2024

Although the business has initially invested resources to improve customer satisfaction, it still needs more support in terms of technology.

PangoCDP

“Habitual” Customers or “Loyal” Customers?

26 Aug 2024

Loyal customers are always the most valuable customer segment for a business. In this article, PangoCDP provides useful information.

PangoCDP

PangoCDP Customer Engagement

What is CDP and why do Marketers need CDP and more

Online to Offline (O2O) – Too Many Concepts and Expectations?

Maximizing Outlet Value – Part 2: The Master Channel and Gamification for FMCG

FMCG’s Consumers – The Battle for Customer Attention

Gamifying Sampling Campaign for FMCG

Data of FMCG Businesses in Vietnam (Part 1)

Data of FMCG Businesses in Vietnam (Part 2)

Limiting dependence on Food Delivery Apps – What can F&B businesses do to gain independence?

How to build customer loyalty?

4 strategies to increase customer satisfaction

“Habitual” Customers or “Loyal” Customers?

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