Press Release

04 Mar 2025

The Master Channel Event – Season 6: Scaling Customer Growth with Performance AI & Retail Media

On March 26, 2025, "The Master Channel Event – Season 6: Scaling Customer Growth with Performance AI & Retail Media" will officially take place at NovaDreams – 2 Bis Nguyen Thi Minh Khai, Da Kao Ward, District 1, Ho Chi Minh City.

26 Feb 2025

Redefining PangoCDP – What Sets It Apart from Traditional CDPs?

Enhancing businesses' ability to execute marketing campaigns and automate comprehensive customer care through Mini Apps, powered by a robust database.

07 Jan 2025

WinCommerce Boosts Zalo OA Growth Through Campaign Series on The Master Channel

With innovative and customer-centric approach, the WinCommerce game series on Mini App stands out as one of the most impressive Mini Apps in 2024, elevating the customer experience on the Zalo Mini App platform.

13 Dec 2024

The Master Channel Wins Kotler Awards Vietnam 2024

At the prestigious Kotler Awards Vietnam 2024 ceremony held on November 22, The Master Channel Concept was proudly recognized in the Impactful Digital – Innotech category.

29 Nov 2024

Mini App Loyalty – Points Collection with QR Codes on bill

The Mini App Loyalty solution, combined with QR codes printed on bill, is emerging as an optimal method, enabling businesses to easily implement loyalty programs without the need for complex applications or high operational costs.

29 Nov 2024

Boost Zalo OA Followers with Offline QR Codes for Retail Brands

In the digital age, building a loyal and engaged online customer community is no longer an option but a vital necessity for retail businesses.

22 Nov 2024

The Master Channel AI – A Revolutionary Customer Experience

The Master Channel has proven its effectiveness by helping over 120 leading businesses, including Nutifood, Highlands Coffee, Enfa,... gain millions of Zalo followers every month. What can The Master Channel achieve when combined with artificial intelligence (AI)?

15 Nov 2024

Growing Zalo OA Followers from Existing Customers for Retail and F&B Chains

In an increasingly competitive market, maintaining and strengthening relationships with existing customers has become more crucial than ever for retail and F&B chains.

04 Nov 2024

Zalo – From Free Platform to Essential Tool for Businesses

Many business leaders and large corporations in Vietnam recognize Zalo as a promising channel for optimizing the sales funnel and enhancing the customer journey.