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Press Release

06 Mar 2025
Instead of investing heavily in digital ads to capture customer attention, the Retail Media solution introduced by The Master Channel Team helps brands reach shoppers naturally, effectively influencing purchasing decisions.
04 Mar 2025
On March 26, 2025, "The Master Channel Event – Season 6: Scaling Customer Growth with Performance AI & Retail Media" will officially take place at NovaDreams – 2 Bis Nguyen Thi Minh Khai, Da Kao Ward, District 1, Ho Chi Minh City.
26 Feb 2025
Enhancing businesses' ability to execute marketing campaigns and automate comprehensive customer care through Mini Apps, powered by a robust database.
21 Feb 2025
The collaboration to implement The Master Channel solution has enabled Ampersand to attract new customers and enhance loyalty among existing ones by optimizing the interactive experience with the brand at every touchpoint and transaction.
14 Feb 2025
The "Accumulate Points for Rewards" campaign with The Master Channel helps AP SAIGON PETRO drive sales goals and strengthen customer relationships through engaging and dynamic interactive experiences.
07 Jan 2025
With innovative and customer-centric approach, the WinCommerce game series on Mini App stands out as one of the most impressive Mini Apps in 2024, elevating the customer experience on the Zalo Mini App platform.
03 Jan 2025
The O2O sample distribution campaign with The Master Channel helped Eurostars achieve an 80% customer conversion rate and attracted over 11,099 interactions with the brand's Zalo OA.
19 Dec 2024
The solution from The Master Channel delivered a seamless and convenient check-in experience along with engaging interactive activities, elevating the MMA Innovate 2024 event.
19 Dec 2024
Over three months of implementation, INNISFREE’s sampling campaign with The Master Channel delivered remarkable results: 40,000 interactions, a 50% increase in Zalo OA followers, and an 18.3% redemption rate for in-store samples.