A powerful combination of “The Master Channel” and Zalo
In Vietnam, messaging has become a familiar behavior for the majority of users. It is not surprising that more than 84% of surveyed people are willing to interact with businesses through messaging channels to inquire about product information, make purchases as well as request after-sales requirements.
According to Decision Lab’s report, the number of active Zalo users reached 74.7 million in February 2022, surpassing Facebook Messenger’s 67.8 million. In 2021, Zalo helped transfer 620 billion messages, with an average of about 10,000 Zalo messages sent by each user annually (not including other chat apps).
Businesses have already invested in this interaction channel with chatbots or a whole human resources department to handle customer requests. However, the value of this channel can be significantly increased if businesses proactively personalize the messages sent to customers.
Accordingly, ”The Master Channel” was introduced to help businesses build a comprehensive customer interaction and care channel. The concept was launched in June 2022 for over 50 leading FMCG and retail companies. With “The Master Channel”, customers will receive comprehensive care and communicate more easily with the business. Businesses, in turn, can enhance their “keep warm” ability, create connections with customers through diverse forms of interaction, and foster long-term customer retention.
Following this trend, Zalo has developed several solutions in recent years to help businesses build “The Master Channel,” including: Zalo Official Account, Zalo Ads, ZNS, Zalo Shop, Zalo Mini App, etc. These solutions aim to create a favorable environment for businesses to increase customer interaction (interactive games, messaging, voice calls, chat bot, building loyalty programs,…). Thereby strengthening brand recognition and improving customer service and sales.
Some benefits of using “The Master Channel” through Zalo
- Businesses can directly send promotional information, new products and services to relevant customers, measure interest rates and track sales results.
- Provides loyalty experiences, membership levels, accumulated points…, proactively reminds customers of offers right in Zalo and Increases the ‘active’ rate of members, thereby directly driving in sales.
- Offers diverse interactive activities with customers such as mini-games with prizes, surveys – fill out information – receive gifts. These activities help businesses grow rapidly in the quantity & quality of customer data.
- Directly connects customers with the support staff they interacted with previously – ”human to human” – to improve the quality of customer service and demonstrate brand professionalism.
With the advantages of user experience and cost optimization, Zalo is currently a popular channel chosen by many large enterprises to develop business activities and online customer care.
Besides the benefits from Zalo, businesses still need to proactively improve the efficiency of interaction and customer care activities based on PangoCDP’s data-driven approach. This is important to drive growth and sustainable brand engagement with customers.
How to Build & Warm the Master Channel – Season 2: The Master Trend?
The event “Build and Warm the Master Channel – Season 2: The Master Trend” will help businesses not only grasp the “Super App” trend in the world but also understand more about Zalo’s orientation about “Super App”, Zalo’s features and Zalo’s support policy for the business interaction channel. The event will especially focus on DEMO customers’ experiences with businesses through ‘The Master Channel Zalo” (Zalo OA, Zalo Mini App), similar to how they connect with family and friends.
Furthermore, this event will feature insights and real-world stories from various industries, bringing a strategic perspective and valuable case-study for media managers and businesses to apply in practice.
- Mr. JOE RUELLE – Ex Google – Business Manager for Vietnam, Google Asia-Pacific.
- Dr. Mai Thanh Viet – Deputy CEO of Nutifood – Vietnam’s leading children’s milk brand.
- Mr. Tu Le – Senior Product Manager at Zalo – Vietnam’s most popular social media super app.
- Mr. Kien Nguyen – Digital Transformation Manager at Couple Group – An investment group in the apparel and fashion sector.
- Mr. Lee Nguyen – CEO & Founder of ByteTech – Developer and provider of the advanced customer data platform (PangoCDP) that helps businesses boost revenue and sustainable development.
- Ms. Kha Dinh – CEO of VietGuys – Mobile Marketing Solutions (Xich Viet Joint Stock Company), a leading company in mobile marketing solutions.
- Mr. Hao Nguyen – CRO (Chief Revenue Officer) at DPoint – A platform for customer care and member management for businesses.
Detailed information about the event
- Form: Direct
- Time: 8:30AM – 12:00AM, Thursday, December 8, 2022
- Location: GEM Center, 8 Nguyen Binh Khiem, Da Kao, District 1, Ho Chi Minh City
The event is for Marketing personnel, CEOs, business owners of FMCG and retail companies. Please register full company name, industry, working position, phone number and company email so that we can have the best arrangement.
Not only data exploitation strategies, but also detailed marketing campaign implementations for businesses based on data orientation and much new knowledge around The Master Channel will be presented in detail in The Main Interaction Channel – The Master Channel, Volume 1.
Six chapters of the book will guide readers through the impressive development journey of interaction methods between businesses and customers.
From the most primitive forms to multi-dimensional interactions in the smartphone era, the book will present successful stories along with leading global brands in boosting revenue by enhancing customer experience, explaining the success of The Master Channel concept when applied at two leading Vietnamese companies, Nutifood and CellphoneS.
The book is now available at Fahasa, Phuong Nam, Hai An, Ca Chep bookstores, and online at 24h bookshops and e-commerce platforms like Tiki, Shopee, and TikTok Shop. You can also quickly order the book here: https://i.o2o.vn/H767
