The emergence of the Food Delivery App has shaped the F&B industry for over a decade. While these apps have undoubtedly boosted the sales of F&B chains, this combination has also brought about numerous threats that F&B businesses have recently become aware of and are actively seeking solutions for.

PangoCDP – A customer data platform, has emerged as a useful solution helping marketers optimize advertising costs and run marketing campaigns efficiently.

With the traceability function, the QR code needs to be printed or pasted on the product so that customers can scan it before making a purchase decision.

Using QR codes to combat counterfeit products is a method that many businesses have implemented. However, there are still many vulnerabilities in the printing and encryption of these anti-counterfeit QR codes.

Deploying a QR Code project on the product is not simple, but the results obtained when successfully deployed will be very worthwhile.

The ambition of manufacturers is to interact directly with end users. One of the possible ways to create a connection between the manufacturer and the end user is a QR code printed on the product.