Coca-Cola launched the “Giờ nghỉ bừng hứng khởi” communication campaign, featuring the engaging two-way interactive game “Giai điệu bừng hứng khởi - Ahhh cùng Coca-Cola” on Zalo Mini App. After one month, the campaign has attracted over 75,000 players, with over 1.5 million game plays, and the number is still growing (Source: Coca-Cola Fanpage).