Appearing more than 40 years ago, games like Pac-Man (1980), Tetris (1984) still exist with famous and popular Mobile Games such as Candy Crush Saga (2012) and Flappy Bird (2013).
According to Newzoo’s report, by 2023, there will be 3.7 billion people playing games on mobile devices worldwide, with over 50% of them being over 34 years old.
Marketers have always aimed to incorporate gaming elements into Marketing activities to attract and retain customers effectively thanks to the high entertainment value and positive emotions that Game creates.
The Value of Gamification in Marketing Activities
Gamification involves using game elements in Marketing, offering businesses several advantages:
- Increased customer engagement with messages from businesses. Game designs incorporate the business’ message that the business wants to convey.
- Increase the conversion rate when combining rewards such as Vouchers, coupons and gifts. Most customers will cherish using a Voucher when they have to ‘compete’ and ‘win’ to earn.
- Easy data collection: With the stimulation and excitement generated by games, user data will be collected easily through the game process without the feeling “having to provide Data” like other methods.
“Gamification” helps businesses increase customer interest and interaction rates in a short period of time, helping to retain them longer. Thus increasing conversion rates and revenue.
What Sets Gamification through The Master Channel Apart?
An Example on the Zalo platform
With the advantage of owning a large number of users, Zalo is considered a comprehensive solution for the brand when users can access various Games on a familiar platform.
Unlike web games or Facebook games, or requiring users to download an app. Games provided by businesses can be played directly on Zalo with more than 74 million available users.
Implementing Gamification on Zalo brings multiple benefits to businesses:
- Data is collected easily and completely from the initial customer engagement to reward and purchase conversion.
- Create a 2-way interactive channel through Zalo OA. Businesses can easily build fully automated scenarios to remind customers to use promotions, encourage purchases, take care of customers, participate in Loyalty programs, and more.
Build and Warm the Master Channel – Season 3: Gamifying the Master Channel
In season 1, ”Build and Warm the Master Channel” introduced the concept of The Master Channel to help businesses understand the mechanisms and methods of building the main interaction channel with customers.
Also in the series of “Build and Warm the Master Channel” Season 2, “The Master Trend” topic focuses on the practical applications of The Master Channel in Marketing activities, such as distributing vouchers and sampling, helping businesses achieve significant growth.
Returning to the 3rd season with “Gamifying The Master Channel”, the PangoCDP team and partners VietGuys, Zalo, Dentsu, UrBox promise to deliver compelling content with the most comprehensive view of Gamification, helping businesses attract and retain customers effectively.
By attending this event, businesses will gain:
- Comprehensive knowledge and insights on Gamification includes different types of Games (Online/Offline, Single Player/MultiPlayer) and how to apply to each industry such as FMCG, Retail, F&B, Distribution, etc.
- Experience the hands-on Demos of Gamification from the user’s perspective and participate in the ”contest” to win valuable e-Voucher, providing ideas for implementation in their businesses.
- Listen to effective gamification applications from leading industry experts.
The event was held at 8:30 AM to 12:00 PM on 09/05/2023 at GEM Center, Ho Chi Minh City, gathering leading experts in Marketing, technology, fast consumption and retail,…
Please register for the event here.
Not only data exploitation strategies, but also detailed marketing campaign implementations for businesses based on data orientation and much new knowledge around The Master Channel will be presented in detail in The Main Interaction Channel – The Master Channel, Volume 1.
Six chapters of the book will guide readers through the impressive development journey of interaction methods between businesses and customers.
From the most primitive forms to multi-dimensional interactions in the smartphone era, the book will present successful stories along with leading global brands in boosting revenue by enhancing customer experience, explaining the success of The Master Channel concept when applied at two leading Vietnamese companies, Nutifood and CellphoneS.
The book is now available at Fahasa, Phuong Nam, Hai An, Ca Chep bookstores, and online at 24h bookshops and e-commerce platforms like Tiki, Shopee, and TikTok Shop. You can also quickly order the book here: https://i.o2o.vn/H767
