The support from The Master Channel and PangoCDP in sampling seems to have redefined sampling campaigns in the FMCG market. If the sampling distribution through The Master Channel has proven its “multi-functional” power by ensuring input data, optimizing the process, controlling the distribution journey, and engaging customers through the campaign; then Gamifying the FMCG Sampling Activities is like “adding wings to a tiger.”
Sampling is a marketing strategy that provides free samples of products to potential customers so that they have the opportunity to experience the product directly before deciding to buy. The goal of sampling is to get the brand’s new product into the hands of as many customers as possible.
When the story of optimizing and controlling the sampling distribution process, transparency of input data, and connecting with customers has been “smoothly” handled by the duo The Master Channel and PangoCDP, then how to attract attention and increase interaction for sampling campaigns through The Master Channel is something that many FMCG giants are concerned about.
Creating a Crowd Effect for Sampling Campaigns through Games
The Crowd Effect in Sampling Activities
In reality, some sampling programs are not attractive enough for customers to participate and actively provide information to brands. Or if so, customers rarely introduce and spread information about the campaign to others. Meanwhile, the important goal of sampling campaigns is to attract the attention of as many potential customers as possible. Once the brand creates an appealing sampling campaign that excites users and encourages them to participate, they are likely to share, comment, and interact enthusiastically. At this point, the crowd effect will help create interest and increase brand awareness within the consumer community. Thus, the samples reach the hands of more potential users.
The key here is to make the sampling campaign lively and fresh. And the game is a piece that fits this requirement perfectly.
A fascinating and entertaining game can draw the attention of many players. Games require players to overcome challenges and compete with others. When there is competition and ranking, players often want to compete and prove themselves as the best. This will create a viral effect and multiply the effectiveness of the campaign.
Turning Sampling into Rewards for Game Activities
Instead of having PGs at distribution points inviting each customer to receive samples, there is a way to make samples more appealing and attract customers to come and get them actively. Brands can set up a game booth at the distribution point, where customers will scan a QR code to enter the game and compete directly with each other. All participants receive trial-size samples, while the top players on the leaderboard will receive full-size products.
In the online arena, the influence of gamified campaigns is evident. Gamifying the FMCG Sampling Activities leverages the attraction of games in online sampling campaigns.
The brand doesn’t call for potential customers to receive free samples, but invites them to play a game to win prizes. Sounds much better, right? Every day, players have 5 game turns and can invite more friends to play together to get additional turns. At the end of the set period, the brand will reward all participants with samples. The top players will receive full-size products. This is how games become a tool to attract crowds to participate in the FMCG sampling campaigns.
Suitable Games for Sampling Campaigns via The Master Channel
An engaging game is the “soul” of a gamified sampling campaign on The Master Channel. So, what are the suitable games?
Pango Hop
Online sampling campaigns will need games that can be played independently anytime, anywhere, with a leaderboard and simple, addictive gameplay. PangoHop is a game that is completely suitable for sampling campaigns both online and offline.
Pango Match
To effectively leverage the crowd effect at offline distribution points, the brand needs to have an interesting game with the following criteria of having many players competing directly in real-time. A leaderboard displayed after each round helps determine the winner.
Party Match is an optimal choice for offline sampling activities.
Pouring Milk
Pouring milk is also a game that dairy brands might consider for their sampling campaigns, similar to the games of pouring beer or soft drink for beverage brands. This is a game with a simple gameplay that requires concentration to achieve the specified score, making it suitable for both online and offline implementation.
Noodle King
A noodle X brand has applied the Noodle King game at offline distribution points to attract crowds while subtly showcasing the additional seasoning packets in their new product. Besides, Noodle King can also attract online players to keep playing and invite friends to gain more game turns. When players achieve the required score, they can redeem their rewards at the sampling points.
Not only owning all the advantages of the sampling method on The Master Channel in terms of data collection and transparency as well as point-of-distribution optimization; customer experience in the Gamifying the FMCG Sampling Activities strategy will be at a higher level thanks to the attraction the game brings.
The Master Channel x PangoCDP: The Force Behind the Success of Gamifying the Sampling Campaigns
To successfully implement the gamification of sampling activities on The Master Channel. Businesses need to choose a suitable The Master Channel that aligns with their available resources and long-term goals. The ideal is to use Super Apps such as Zalo, MoMo,… to create a more diverse customer experience.
“Master Channel is a concept initiated by the PangoCDP team and Dr. Dinh Mong Kha, is defined as the main interaction channel that helps businesses connect with customers. Compared to the Omnichannel concept, businesses when investing in Master Channel mean focusing resources on a main channel to create better experiences for customers at a lower cost. Master Channel is built on the customer data platform combined with popular Super Apps such as Zalo, MoMo,…”
The Master Channel is a concept initiated by the PangoCDP team and PhD. Dinh Mong Kha, defined as the main interaction channel that helps businesses connect with customers. Compared to the Omnichannel concept, businesses when investing in The Master Channel means focusing resources on a main channel to create better experiences for customers at a lower cost. The Master Channel is built on a customer data platform combined with popular Super Apps such as Zalo, MoMo,…
One of the benefits of The Master Channel when implementing “Gamifying the Sampling Activities” is attracting a large number of potential customers to participate in receiving sampling, thereby creating data advantages. The data on customer preferences and desires obtained through the gaming process on The Master Channel can help businesses create more accurate and effective marketing strategies. PangoCDP will assist businesses in consolidating data to track user interactions throughout the process. This data will then be automatically segmented based on the needs and behaviors of each customer, ensuring the brand’s message is delivered to the right person, at the right time, personalized based on data, and enhancing effectiveness.
It can be said that games are a great form of interaction, derived from an invitation to play entertaining games to the desire to compete for rewards – experiencing samples and arising needs with products. This is a great opportunity for Brand to sell their products to customers. PangoCDP has built-in tools to help PG/Shop quickly enter customer orders and get sales recorded from Brand. In short, Gamifying the Sampling Activities campaigns with the strong support from The Master Channel and PangoCDP, make the conversion process easier than ever.
Besides, PangoCDP also helps FMCG businesses easily manage the performance and compliance of the PG team with a series of features to verify the reward distribution process, check-in and check-out, transaction history report,etc.
If you are interested in the Gamifying the FMCG Sampling Activities strategy and want to find engaging games for your business’ marketing campaigns, connect with PangoCDP now!
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