Statistics from Decision Lab in February 2022 show that 84% of customers are willing to interact with businesses through Social apps. The latest statistics from MMA and Decisions Lab in the 4th quarter of 2022 show that 2 billion messages are sent by 74 million Zalo users every day. To stay ahead of shifting customer interaction trends, marketers need a new approach like “The Master Channel.”
“The Master Channel” is a concept initiated by the PangoCDP team and PhD. Dinh Mong Kha. It includes methods and tools to help businesses build a main channel for customer interaction. Compared to the Omni Channel concept, investing in The Master Channel means focusing resources on a single channel, such as a social app, to create better customer experiences at lower costs.
“The Master Channel” will solve the problems of marketers in the process of executing and optimizing marketing campaigns, freeing them from the complexities of technology and data, and helping them understand customer journeys and create impressive marketing campaigns.
Zalo – The Perfect Platform to Build “The Master Channel”
When it comes to Zalo, most users will think of Chat and Call. However, for businesses, Zalo Official Account (OA) and Zalo Mini App are the powerful tools for building “The Master Channel.”
In the previous 3 seasons of the “Build and Warm The Master Channel” event series, more than 500 guests from C-level executives, managers in top FMCG, retail, manufacturing, pharmaceuticals, F&B, and service sectors have participated and provided very positive feedback. Over 40 businesses have implemented “The Master Channel” with the support of PangoCDP customer data platform such as Abbott, Nutifood, Acecook, Heneiken, CellphoneS, Highland, Yody, and more.
In this season 4, with the theme “The Future That Has Been Seen,” the PangoCDP team, VietGuys and companion partners bring the success stories of businesses around the world when applying the power of “The Master Channel”.
When implementing activities to promote interaction between customers and businesses on “The Master Channel”, can businesses in Vietnam learn and gain better insights for their strategies with the duo Zalo OA and Zalo Mini App?
The answer will be revealed at the “Build & Warm the Master Channel – Season 4: The Future That Has Been Seen” event.
WeChat – A Typical Successful “The Master Channel”
Established in 2011, WeChat started with Chat and Call functionalities, but has evolved into a Super App with more than 1.3 billion users. One of WeChat’s most standout features is allowing businesses to develop “Mini Programs.”
Up to now, WeChat has more than 20 million WeChat OAs and more than 1 million Mini Programs (Mini Apps) with daily Mini App users reaching 450 million.
Leading businesses such as HaiDiLao, Starbucks, Coca-Cola, Nike… in the Chinese market have built “The Master Channel” on WeChat, successfully delivering diverse experiences, attracting and retaining users, generating millions of orders daily on the platform. This success reflects the flexibility required for businesses to keep up with the market changes, understand consumer behavior and needs, thereby increasing the conversion rate from approach to purchase.
The “Build and Warm the Master Channel” Series Returns with the Theme: “The Future That Has Been Seen”
The “Build and Warm the Master Channel – Season 4: The Future That Has Been Seen” event will help businesses “see the bright future” of their operations by applying “The Master Channel”. At the same time, attendees will be able to participate in the live experience through campaigns’ demos with a total prize pool and gifts of up to 50 million VND.
- Voucher distribution and sampling (samples)
- Invite friends to join & receive gifts (Friends-Get-Friends campaign)
- Compete in games & win vouchers (gamification)
The event is suitable for business owners, heads of marketing, sales, customer care (CRM/loyalty), advertising agencies as well as media campaign operations, trade marketing, activation departments.
Attending the event, you will get:
- Refined knowledge and an overview of the trend of implementing marketing campaigns on Social App.
- Learn how the top brands in the world conquer the market and apply it to the campaign implementation process
- Understand how data operates and how data is applied in analyzing the customer journey to deploy effective campaigns.
- Experience with demo campaigns supported by PangoCDP
- Understand customer behavior through data to touch the right needs, improve conversion rates for businesses.
The event will be streamed live on the website pangocdp.com from 13:30 to 15:00 on August 22, 2023.
Register now to receive your event ticket: https://i.o2o.vn/mmB9
Not only data exploitation strategies, but also detailed marketing campaign implementations for businesses based on data orientation and much new knowledge around The Master Channel will be presented in detail in The Main Interaction Channel – The Master Channel, Volume 1.
Six chapters of the book will guide readers through the impressive development journey of interaction methods between businesses and customers.
From the most primitive forms to multi-dimensional interactions in the smartphone era, the book will present successful stories along with leading global brands in boosting revenue by enhancing customer experience, explaining the success of The Master Channel concept when applied at two leading Vietnamese companies, Nutifood and CellphoneS.
The book is now available at Fahasa, Phuong Nam, Hai An, Ca Chep bookstores, and online at 24h bookshops and e-commerce platforms like Tiki, Shopee, and TikTok Shop. You can also quickly order the book here: https://i.o2o.vn/H767
