In today’s digital world, optimizing advertising costs is an important challenge that businesses face. Fierce competition and limited budgets require marketers to apply advanced technology like PangoCDP to ensure each advertising cost is invested intelligently and effectively.
PangoCDP – Customer data platform, has emerged as a useful solution to help marketers optimize advertising costs and operate marketing campaigns more effectively.
PangoCDP helps advertise to the right people
It can be said that advertising costs are a stressful problem that marketers always face in their professional journey. Similar to the phenomenon of “resistance to medicine” after each treatment, the auction mechanism of the Facebook and Google platforms creates huge cost challenges.
The first effective support of PangoCDP is that it centralizes and organizes customer data from many different sources into a single platform that will help Marketers better understand customer behavior and interaction history them on different channels. Using data from PangoCDP, you can create detailed customer segments based on past behavior, product preferences, purchase history, and more. This allows you to create specific retargeting audiences for each part of your campaign.
For example: You are planning to advertise a “clearance sale” campaign for a product with limited sizes. With PangoCDP, you can select and group customers based on the size they have purchased in the last 3 months or 6 months and target advertising to these audiences. Thus, you don’t waste budget on a mass customer base and don’t bother customers of different sizes, creating an “understood” experience for customers receiving ads are the advantages of applying CDP technology in this campaign.
PangoCDP helps ads appear at the right time
A very common case is that a customer receives an email about an abandoned cart and then decides to make a purchase. An hour later, they surfed Facebook and suddenly saw an ad appear for the product they just purchased. This not only causes inconvenience to customers but also wastes the business’s advertising costs. The reason lies in the separation between channels: Email Service Provider (ESP) cannot communicate directly with the advertising retargeting platform, so information about product purchases is not updated in real time.
PangoCDP takes customer data as the center and consolidates all related data on other platforms such as email, Facebook, Google. Therefore, when a customer has purchased a product, their information is updated in their profile on the system. This information is recorded, the customer will then be excluded from the retargeting list. PangoCDP with fast data processing speed will help synchronize information in real time.
PangoCDP helps recommend products that meet your needs
PangoCDP analyzes behavioral patterns and interaction trends to determine each customer’s individual needs and preferences, thereby helping businesses launch advertising campaigns that recommend products that meet each customer’s needs. Data-driven engagement with customers during the decision moment can help increase conversions. PangoCDP allows businesses to interact and deliver products or services at key moments, when customers are in the purchasing decision process. This facilitates increased sales and optimization of advertising budgets.
PangoCDP leverages data to create lookalike audiences
Through the use of collected data and information, PangoCDP also helps build “lookalike” audiences across many different platforms. This means you can reach and create lookalike audiences with people who have similar characteristics and behaviors to your existing customers. This helps expand your reach to potential customers and optimize advertising performance on many different platforms.
With PangoCDP, you not only save on advertising budget but also create a unique and effective marketing experience. This means you have the opportunity to increase sales and grow your business through a smart marketing strategy and reaching the right target customers.
Contact us for detailed advice on how to optimize advertising costs with the PangoCDP customer data platform.
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