Customer Success Stories Across Industries

INNISFREE's sampling campaign in collaboration with The Master Channel achieved 40,000 interactions, a 50% increase in Zalo OA followers, and a sample redemption rate of 18.3%.

Leveraging the appeal of the Czech-Vietnam Cultural Festival, Elmich set up standees featuring QR codes for information registration and gift receiving at the event.

The first wide-ranging promotion campaign, “Đặt nước bình Satori – Trúng Iphone như ý” attracted over 10,000 followers on Satori’s Zalo OA, resulting in a 433% increase in followers on this platform within three months.

Highlands Coffee aims to attract customer data to a single platform through the “Chill Hè – 100% Win Lucky Maldives Weekly” campaign. The goal is to build a significant follower base on Zalo, allowing Highlands Coffee to transition from SMS to an interactive platform, saving costs, improving efficiency, and making it easier to measure.

Vouchers are considered an effective tool frequently used by F&B chains like Pizza Hut. Voucher distribution campaigns do not just focus on the discount value. So, what are the factors that contribute to the success of a voucher distribution campaign?

Coca-Cola launched the “Giờ nghỉ bừng hứng khởi” communication campaign, featuring the engaging two-way interactive game “Giai điệu bừng hứng khởi - Ahhh cùng Coca-Cola” on Zalo Mini App. After one month, the campaign has attracted over 75,000 players, with over 1.5 million game plays, and the number is still growing (Source: Coca-Cola Fanpage).

Even though owning data brings many benefits to business operations, collecting and analyzing data from Outlets is not a simple task for FMCG companies.

Voucher Drop campaign on the Master Channel have helped Highlands Coffee achieve a high conversion rate and, most importantly, optimize their marketing costs.

Synthesized and processed customer profiles, dividing them into 65 different segments, and successfully applying 55 automatic flows.

TBS Retail achieves 200% growth in online sales, 25% from Digital Messaging in 20 days with PangoCDP.