WinCommerce has successfully leveraged The Master Channel to drive growth in its Zalo OA followers with a series of engaging campaigns. By seamlessly connecting online and offline customer experiences through their Mini App, the company has effectively increased user engagement and enhanced customer loyalty.
About WinCommerce
Since 2014, WinCommerce has become a retail leader in Vietnam with over 3,600 WinMart, WinMart+, and WiN stores nationwide.
More than a shopping destination, WinCommerce connects consumers with modern, sustainable, and convenient lifestyles. With a customer-first approach and a vast network, it’s setting new standards for Vietnam’s retail industry.
Challenge
Despite its extensive store network and strong foundation, WinCommerce faces significant challenges in optimizing the customer journey between online and offline channels.
Engaging customers in online activities, such as following Zalo OA channels and participating in O2O promotional campaigns, has yet to reach its full potential. Additionally, WinCommerce needs to find effective ways to sustain and enhance customer interactions at offline points of sale, driving sales growth and strengthening brand loyalty.
WinCommerce Mini App: Optimizing the Customer Journey with The Master Channel
WinCommerce leverages the power of social media to guide customers seamlessly into its ecosystem through campaigns executed on The Master Channel. From following the Zalo OA to participating in offline activities, customers are naturally immersed in the WinCommerce brand experience.
Through the WinCommerce Mini App, customers can engage in exciting mini-games such as Thắp Nến Rực Rỡ (Bright Candle Lighting), Hãy Chọn Giá Đúng (Pick the Right Price), and Check-in WiN – Săn Quà Đỉnh (Check-in WiN – Hunt Amazing Rewards).
Stage 1: Thắp Nến Rực Rỡ
Customers scan a QR code to join the mini-game, follow the Zalo OA, and spin a Lucky Wheel to receive shopping vouchers.
Stage 2: Hãy Chọn Giá Đúng
This stage combines fun and education, challenging customers to guess product prices while raising awareness of product value.
Stage 3: Check-in WiN – Săn Quà Đỉnh
Customers participate in offline engagement by checking in at WinMart, WinMart+, or WiN stores, increasing interaction at physical retail locations.
The campaign was designed to fully leverage the capabilities of the Mini App with the following features:
- Shopping and Exclusive Deals:
Customers could easily access promotions, vouchers, and exclusive products. - Find Nearby Stores:
A feature to help customers quickly locate the nearest WinMart, WinMart+, or WiN stores.
Skillfully utilizing these features enabled WinCommerce to create a seamless customer journey from online interactions to in-store shopping experiences.
The highlight of the campaign was its ability to increase Zalo OA followers for WinCommerce and capture customer behavior at every touchpoint by leveraging the PangoCDP platform within The Master Channel ecosystem. This allowed the WinCommerce team to gain insights into shopping behavior and craft personalized, automated strategies to boost sales through the distribution of shopping vouchers.
Additionally, engaging mini-games and personalized messaging naturally strengthened customer connections with the brand. The campaign demonstrated the effectiveness of utilizing technology to convert offline customers into online users while reinforcing brand loyalty through a seamless and creative experience.
Leveraging the “Friend Get Friend” Strategy to Attract More Participants to the WinCommerce Mini App Campaign
The “Friend Get Friend” strategy drives participation growth and expands the campaign’s reach. Participants can invite friends to join, earning additional plays and rewards in return.
By utilizing features that track customer behavior data and segment users based on their interactions, WinCommerce can send notifications to users about successful referrals, along with extra plays. This approach encourages further engagement and boosts the number of participants, amplifying the campaign’s overall impact.
Result
In just the first three days of launching the game series on WinCommerce’s Mini App, nearly 10,000 participants joined the online candle-blowing activity to celebrate WinMart’s birthday.
The campaign attracted approximately 46,000 participants, significantly boosting WinCommerce’s user community.
It also helped WinCommerce gain 20,000 new followers on Zalo OA, enhancing connectivity and fostering long-term relationships with customers.
The engaging mini-games and personalized interaction strategies generated over 100,000 gameplays and more than 1 million interactions.
