New FeatureĐã có Tập 2 | Sách Kênh tương tác chủ đạo The Master ChannelRead More

WinCommerce Boosts Zalo OA Growth Through Campaign Series on The Master Channel

With innovative and customer-centric approach, the WinCommerce game series on Mini App stands out as one of the most impressive Mini Apps in 2024, elevating the customer experience on the Zalo Mini App platform.
Contributor
PangoCDP
07 January 2025
PangoCDP • Nền tảng thống nhất dữ liệu khách hàng

Table of content

Share this article

Tags

WinCommerce has successfully leveraged The Master Channel to drive growth in its Zalo OA followers with a series of engaging campaigns. By seamlessly connecting online and offline customer experiences through their Mini App, the company has effectively increased user engagement and enhanced customer loyalty.

About WinCommerce

Since 2014, WinCommerce has become a retail leader in Vietnam with over 3,600 WinMart, WinMart+, and WiN stores nationwide.

More than a shopping destination, WinCommerce connects consumers with modern, sustainable, and convenient lifestyles. With a customer-first approach and a vast network, it’s setting new standards for Vietnam’s retail industry.

Challenge

Despite its extensive store network and strong foundation, WinCommerce faces significant challenges in optimizing the customer journey between online and offline channels.

Engaging customers in online activities, such as following Zalo OA channels and participating in O2O promotional campaigns, has yet to reach its full potential. Additionally, WinCommerce needs to find effective ways to sustain and enhance customer interactions at offline points of sale, driving sales growth and strengthening brand loyalty.

WinCommerce Mini App: Optimizing the Customer Journey with The Master Channel

WinCommerce leverages the power of social media to guide customers seamlessly into its ecosystem through campaigns executed on The Master Channel. From following the Zalo OA to participating in offline activities, customers are naturally immersed in the WinCommerce brand experience.

Through the WinCommerce Mini App, customers can engage in exciting mini-games such as Thắp Nến Rực Rỡ (Bright Candle Lighting), Hãy Chọn Giá Đúng (Pick the Right Price), and Check-in WiN – Săn Quà Đỉnh (Check-in WiN – Hunt Amazing Rewards).

Stage 1: Thắp Nến Rực Rỡ
Customers scan a QR code to join the mini-game, follow the Zalo OA, and spin a Lucky Wheel to receive shopping vouchers.

Stage 2: Hãy Chọn Giá Đúng
This stage combines fun and education, challenging customers to guess product prices while raising awareness of product value.

Stage 3: Check-in WiN – Săn Quà Đỉnh
Customers participate in offline engagement by checking in at WinMart, WinMart+, or WiN stores, increasing interaction at physical retail locations.

The campaign was designed to fully leverage the capabilities of the Mini App with the following features:

  • Shopping and Exclusive Deals:
    Customers could easily access promotions, vouchers, and exclusive products.
  • Find Nearby Stores:
    A feature to help customers quickly locate the nearest WinMart, WinMart+, or WiN stores.

Skillfully utilizing these features enabled WinCommerce to create a seamless customer journey from online interactions to in-store shopping experiences.

The highlight of the campaign was its ability to increase Zalo OA followers for WinCommerce and capture customer behavior at every touchpoint by leveraging the PangoCDP platform within The Master Channel ecosystem. This allowed the WinCommerce team to gain insights into shopping behavior and craft personalized, automated strategies to boost sales through the distribution of shopping vouchers.

Additionally, engaging mini-games and personalized messaging naturally strengthened customer connections with the brand. The campaign demonstrated the effectiveness of utilizing technology to convert offline customers into online users while reinforcing brand loyalty through a seamless and creative experience.

Leveraging the “Friend Get Friend” Strategy to Attract More Participants to the WinCommerce Mini App Campaign

The “Friend Get Friend” strategy drives participation growth and expands the campaign’s reach. Participants can invite friends to join, earning additional plays and rewards in return.

By utilizing features that track customer behavior data and segment users based on their interactions, WinCommerce can send notifications to users about successful referrals, along with extra plays. This approach encourages further engagement and boosts the number of participants, amplifying the campaign’s overall impact.

Result

In just the first three days of launching the game series on WinCommerce’s Mini App, nearly 10,000 participants joined the online candle-blowing activity to celebrate WinMart’s birthday.

The campaign attracted approximately 46,000 participants, significantly boosting WinCommerce’s user community.

It also helped WinCommerce gain 20,000 new followers on Zalo OA, enhancing connectivity and fostering long-term relationships with customers.

The engaging mini-games and personalized interaction strategies generated over 100,000 gameplays and more than 1 million interactions.

PangoCDP • Build and Warm the Master Channel

PangoCDP

Find out how our clients achieved success and improved their marketing results. Learn about the implementations of companies in various industries and what solutions you can use in your own.

Related Articles

12 May 2025
The Customer Care Solution from The Master Channel, featuring 100% automated scenarios, not only enhances interaction experiences but also helps the brand maintain long-lasting connections and loyalty with customers.
Trang Trinh
09 May 2025
Over 100,000 interactions and more than 11,000 Zalo Mini App openings were recorded. During the campaign, reports sent to Vua Bia - AB InBev showed that, on average, each customer generated 147% more orders compared to the number of initial purchasers, demonstrating the success of Vua Bia - AB InBev in driving sales growth.
Trang Trinh
09 May 2025
After more than a month of implementation, the campaign in collaboration with The Master Channel has helped FAHASA boost purchase rates, increase sales, and strengthen customer engagement through an exciting interactive experience with the lively game.
Trang Trinh
21 Feb 2025
The collaboration to implement The Master Channel solution has enabled Ampersand to attract new customers and enhance loyalty among existing ones by optimizing the interactive experience with the brand at every touchpoint and transaction.
Trang Trinh
18 Feb 2025
The O2O sample distribution campaign with The Master Channel helped Eurostars achieve an 80% customer conversion rate and attracted over 11,099 interactions with the brand's Zalo OA.
Trang Trinh