High-value FMCG products include goods such as powdered milk, diapers, cosmetics, and functional foods, characterized by high purchase value and repeated buy over a long period. Therefore, establishing and maintaining interaction with customers from online to offline is a key factor.
Online/Offline Campaigns and Collecting Identifiable Data
Owning customer data is the top priority in most campaigns for high-value FMCG product categories. Whether reaching customers through online or offline channels, having identifiable customer information is always essential for businesses to maintain interaction and optimize customer value.
Annually, companies in diapers, milk, and cosmetics spend millions of dollars deploying promotional teams, reaching out to customers, providing advice, distributing samples, with the goal always being to gather customer information.
Consumers frequently encounter reward programs and gift promotions where registration is mandatory.
Even media campaigns serving brand awareness increasingly aim to achieve a conversion rate of customers interacting and progressing to purchasing steps.
Enhancing O2O Interaction with The Master Channel
With The Master Channel, sample distribution campaigns will help verify 100% of customer data, allowing brands to control data quality and the performance of the PG team.
From verified data, The Master Channel also provides automated interaction tools with customers for the next journey, such as receiving purchase vouchers.
The Master Channel can support most common campaigns such as purchase prize draws, inviting friends to join campaigns for gifts, playing games, or taking surveys for rewards.
With an understanding of both modern trade (MT) and General trade (GT) distribution models, The Master Channel has built-in tools for businesses to easily connect with the offline channels, including grocery store owners and supermarket chains.
Comprehensive integration with Digital Reward platforms like Giftee helps businesses significantly reduce the operational cost of gifting and rewarding sales points.
Marketers will have comprehensive technology support to accurately collect data and build interactive scenarios aimed at the ultimate goal of driving sales.
All will be showcased at: Build & Warm The Master Channel – Season 5: Online to Offline Interactive Exhibition.
Event Details
With a much larger scale compared to previous seasons, the event will be held at the Nguyen Du Gymnasium – 116 Nguyen Du Street, District 1, Ho Chi Minh City, on March 22 and 23, 2024, from 9:00 AM to 5:00 PM.
If you’re a representative from FMCG brands specializing in diapers, milk, cosmetics, or agencies in this field, the event will provide you with the latest insights through direct experiences in the role of a customer. In addition, expert “tour guides” in data and marketing will present and explain the entire underlying platform, including PangoCDP, Zalo Mini App, and Giftee’s Digital Reward platform.
Attendees will be divided into groups of 5-10 members and guided by a “tour guide” through interactive tours lasting 15-20 minutes. They will be presented with scenarios of online interaction and directly experience offline store visits, as well as play games to win prizes.
After completing the “tour,” guests will join specialized workshops to hear from industry experts sharing insights on The Master Channel concept for FMCG, including cosmetics, milk, diapers, and functional foods, the importance of exciting experiences, how to build The Ideal Master Channel – The Engagement Channel, and the synergy of retail chains like Guardian in the customer interaction journey.
A reputable team of speakers from VietGuys – Guardian – Dentsu X – ByteTech will lead the specialized class for FMCG (cosmetics, milk, diapers, functional foods) at 10:30 AM on March 22 and 11:10 AM on March 23.
Build & Warm The Master Channel – Season 5: Online to Offline Interactive Exhibition is organized by PangoCDP, VietGuys, and partnered with DentsuX, Giftee, Zalo Mini App, Creative Point.
This interactive exhibition features a series of continuous demo scenarios, simulating the customer purchase journey and data flow from Online to Offline over two days with the following “demo tours” and specialized classes:
Note: Due to limited seating in the specialized class, guests are required to register and attend at least 45 minutes before the class time to arrange the interactive experience tour and then participate in the class.
