At the prestigious Kotler Awards Vietnam 2024 ceremony on 22/11, The Master Channel Concept was honored as the winner in the Impactful Digital – Innotech category.
The Kotler Awards, an esteemed international award founded by Professor Philip Kotler – the father of modern marketing, celebrates businesses and individuals who have made outstanding contributions and achievements in marketing, business, and strategic management. Kotler Awards Vietnam 2024 marked the second time the event was held in Vietnam as part of the global Kotler Awards series spanning over 100 countries. This event garnered significant attention from the business community and marketing professionals, with esteemed partners such as Kotler Impact Global, Kotler Business School, Vietnam Marcom, Vietnam Marketing Association, Vietnam Brand Purpose,…
Winning the Impactful Digital – Innotech category of this award underscores The Master Channel Concept’s commitment to leveraging technology and creativity to deliver sustainable value in marketing. This achievement reflects its positive impact on society and the broader marketing industry.
The Master Channel Concept
Launched in June 2022, The Master Channel is a concept pioneered by PhD. Đinh Mộng Kha. It is defined as a methodology and toolset designed to elevate marketing campaigns through Zalo, centered on four key pillars: Channel, Experience, Warm, and Educate. By integrating The Master Channel into their marketing efforts, businesses can easily achieve their goals of data collection and fostering long-term customer engagement. This is made possible through its creative, fast, and innovative approach to campaign execution, including sample and voucher distribution, Gamifying The Master Channel,…
The Master Channel represents a groundbreaking innovation in strengthening the relationship between businesses and their customers by focusing on building a primary interactive channel. By embracing changes in customer behavior and the rising demand for “all-in-one” solutions that deliver seamless, personalized, and diverse experiences through a single platform, The Master Channel promises to empower businesses to enhance customer retention through consistent and proactive communication. Focusing resources on a single channel also allows businesses to reduce costs compared to the Omni Channel approach.
Notable Campaigns of The Master Channel
Despite being a relatively new concept, The Master Channel has been trusted and successfully implemented by over 120 brands across diverse industries. This solution not only drives significant revenue growth but also strengthens long-term customer engagement.
Prominent leaders in industries such as FMCG, Retail, F&B, Services, and Education that have successfully adopted The Master Channel Concept include Nutifood, CellphoneS, Mykingdom, Coca-Cola, Highlands Coffee, Carlsberg, Abbott, Guardian, AB InBev, VUS,…
The Master Channel delivers not only business value but also considerable social impact by enhancing brand recognition and building a loyal user community. With the robust support of the PangoCDP customer data platform, The Master Channel empowers businesses to grow their OA followers, boost customer engagement, and sustain long-term relationships through its suite of solutions:
Voucher/Sample Distribution Campaigns through The Master Channel: Taking voucher or sample distribution campaigns to the higher level, The Master Channel helps businesses not only deliver a seamless digital experience to customers through QR codes that lead to the business’s Zalo Official Account (OA), but also enhances the customer journey with engaging interactions on the Zalo Mini App (such as games, surveys,…).
Gamifying The Master Channel: Interactive mini-games always create excitement, helping to retain customers longer and increase brand engagement. By leveraging the power of the Zalo OA – Zalo Mini App duo, businesses can naturally collect valuable data, gain better insights into customer preferences and behaviors, and deliver personalized messages via UID messages that are more cost-effective than traditional methods.
Reward Campaigns Combined with QR Code on Bill/Product: The breakthrough of this solution lies in integrating QR code directly on bill or product. Customers can easily scan QR code to participate in the program and instantly receive rewards following a transaction. Additionally, each QR code is unique and only valid for one scan, allowing for quick validation of eligibility and minimizing fraud.
Aiming for Long-Term Development with The Master Channel
Enhancing Personalized Connections with Customers Through AI
The Master Channel is set to lead the trend of personalizing customer experiences by integrating four key AI features: Video AI, Image AI, Text AI, and Chat AI. These features not only assist businesses in creating unique interactive content but also enhance the impact of every customer touchpoint. From generating intelligent videos to automating communication through chatbots, the platform enables businesses to build stronger relationships and deliver differentiated experiences, optimizing customer attraction and retention.
Expanding Customer Reach in the Telco Industry
This innovative approach promises to help businesses in industries like F&B, Retail, Services, and FMCG (Diapers, Milk,…) not only effectively expand their customer base but also create opportunities to grow Zalo followers and build sustainable relationships with customers.
Unlike partners in retail chains or F&B, Telco customers can be easily reached anywhere through messaging, thanks to the vast network of Telco providers. According to the Ministry of Information and Communications (MIC), Vietnam had approximately 100.7 million smartphone subscribers as of February 2024.
With its focus on integrating technology and strategic collaboration, along with the prestigious Kotler Awards Vietnam 2024 win, The Master Channel once again affirms its practical value for businesses. It also promises significant growth opportunities in the future, continuing to deliver innovative solutions for the marketing industry in Vietnam and the region, enabling businesses to engage with customers more effectively.
