In this Volume 2, PhD. Dinh Mong Kha, Mr. Lee Nguyen and Mr. Joe Ruelle will introduce the detailed method of harnessing the power of The Master Channel for each industry, with customer experiences enhanced by data technology and strategies blurring the boundaries between entertainment and advertising through gaming. Going beyond methodology, the book also delves into AI, Super Apps, and advertising,…
In 2022, the concept of “The Master Channel” was first initiated by PhD. Dinh Mong Kha and Pango Team, and it immediately attracted the interest of marketers and business owners in Vietnam. The Master Channel complements and enhances the Omni Channel: when a business invests in The Master Channel, it means concentrating resources on a main channel to create better customer experiences at lower costs. The remaining channels will direct customers to “The Master Channel.”
After successfully launching Volume 1 in September 2023, Pango Team continued their research and released Volume 2 of the Main Interaction Channel – The Master Channel in March 2024. The two-book series, “The Main Interaction Channel – The Master Channel” is the result of an emotional and meaningful journey. This is a model of interactive channels that leverages the strengths of Omni Channel “paths” directed towards the same “avenue” – The Master Channel, combined with the clever use of customer data platforms without being overwhelming, helping businesses achieve two goals simultaneously: creative and reasonable approaches aimed at providing excellent customer experiences while ensuring Business & ROI efficiency.
PhD. Dinh Mong Kha continues to collaborate with the author team in The Master Channel Volume 2
In this Volume, PhD. Dinh Mong Kha provides detailed analyses on the formation and evolution of businesses affecting the process of adopting new technologies/ methodologies. Additionally, the author delves into how to harness the power of The Master Channel from the “how” perspective for each specific industry, as well as address the emergence of AI and its impact on customer interactions. Discussions about the advertising battle between social media platforms and Super Apps are also noteworthy for businesses when providing engaging interaction experiences.
As an expert in data, Mr. Nguyen Minh Liem continues to offer in-depth discussions on the digitalization of interactions between businesses and customers in Volume 2. The close relationship between interaction effectiveness and data will give businesses new ideas for engagement strategies. Furthermore, the author also presents new perspectives on winning at the point of sale for FMCG businesses and how to foster customer loyalty through the skillful management and utilization of data power.
Joe Ruelle (Dau Tay) provides analyses on everyday behavior and entertainment experiences impacting customer interaction with business marketing activities. From there, a new strategy for businesses – Gamifying The Master Channel is born, helping businesses enhance experiences and attract interactions both online and offline. These contents will be presented vividly and understandably by author Joe Ruelle (Dau Tay) with high applicability.
Chapter 1 – The Formation and Evolution of Businesses
Chapter 2. The Ideal State of The Master Channel
Chapter 3: Digitalizing Interactions between Businesses and Customers
Chapter 4. The Master Channel for FMCG – The Battle at the Point of Sale
Chapter 5: Habit or Loyalty?
Chapter 6: Gamifying The Master Channel
Chapter 7. Advertising with Super Apps
Chapter 8: Technology or Human
The Complete Two-Volume Series of The Main Interaction Channel – The Master Channel
PhD. Dinh Mong Kha, the initiator of The Master Channel concept and the main author of the book series, shares: “The success of the ‘The Master Channel’ method is not only reflected in revenue growth figures but also in helping businesses form a sustainable connection with customers. The two-volume series will provide you with detailed know-how on implementing The Master Channel for each industry. Questions like ‘How to establish and maintain long-term interactions with high-value FMCG products such as diapers, milk, cosmetics? / How can F&B and Retail chains run effective promotional campaigns while ensuring profitability? / How to provide enjoyable and colorful experiences for beer, soft drink, and confectionery customer groups without constantly spending budgets on ‘dominant’ platforms like TikTok, Youtube, or Facebook? will be answered by Kha and the author team in The Main Interaction Channel – The Master Channel.”
If you are a business owner, marketer, digital transformation department, or post-sales service, this book series will provide different perspectives and high applicability for industries such as FMCG (fast-moving consumer goods), retail chains, F&B, services, manufacturing, and distribution.
The book series is now available at Fahasa, Phuong Nam, Hai An, Ca Chep, Minh Khai bookstores, 24h book stalls, and e-commerce platforms Tiki, Shopee, Tiktok Shop, or you can quickly order the book here!
