Recently, Ho Chi Minh city a partnership signing event took place in Ho Chi Minh City between PangoCDP, VietGuys and Insider aiming to bring breakthrough solutions that helps businesses in various sectors such as FMCG, Retails, F&B, Finance, Banking Insurance, etc., in order to build effective interaction channels and diversify customer experiences with a Super App.
The signing ceremony was attended by representatives from each party, including PhD Dinh Mong Kha – CEO VietGuys, Mr. Nguyen Minh Liem – Founder & CEO ByteTech and Mr. Jack Nguyen – Regional Managing Director, SEA – Insider.
This partnership promise to bring a new revolution in optimizing customer interaction and access through a combination of many factors:
PangoCDP
PangoCDP, the owner and developer of the customer data platform, helps businesses effectively leverage customer data for comprehensive customer interaction and care across “The Master Channel”. With special connectivity to popular Super App in the market, PangoCDP aims to assist businesses in building effective interaction channels through breakthrough customer experience, thereby increasing revenue and sustainable development.
VietGuys
Established in 2007, VietGuys is a provider of Mobile Marketing Solutions for businesses and is a member of the Accrete Inc.group, the leading international SMS service provider in Japan. VietGuys has been serving over 5,00 brands both domestically and internationally, including Pharmarcity, VietNam Airlines, Be Group, CGV, Grab, Shopee, Samsung, LG and more.
Simultaneously, VietGuys has made a strong impact on the market with the concept of The Master Channel, initiated by PhD. Dinh Mong Kha and the PangoCDP team. This concept aims to help businesses focus resources on a master channel to create better customer experience at a lower cost.
By expanding collaboration with Insider, VietGuys hopes to help businesses strengthen their strategy in building effective interaction channels with customers based on the power of data.
Insider
With theirs powerful capabilities in managing and analyzing user preferences from multiple channels, Insider has a significant strength in Customer Data Experience Platform (CDxP) and extensive experience working with over 1,500 brands worldwide, including Singapore Airlines, Vietnam Airlines, Bamboo Airways, Guardian VN, FPT Shop, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung and more.
This includes the integration of user data from various sources and combining it with Artificial Intelligence Machine Learning to deeply analyze customer segments. This helps businesses send personalized messages, product updates, promotions to the right audience at the right time. As a result, it brings efficiency in customer interactions and reinforces marketing strategies, contributing to sustainable business growth.
The combination of PangoCDP, VietGuys and Insider opens up the future with personalized and optimized marketing strategies; aims to intelligently use customer data, build strong brand relationships and optimize advertising costs to deliver memorable user experiences on The Master Channel.
