PangoCDP – VietGuys is the first and only unit to date to become a Solution Partner of Zalo Mini App.
In the recent event “Build and Warm The Master Channel – Season 4: The Future That Has Been Seen”, Mr. Le Anh Tu – Senior Product Manager, representing Zalo Mini App, officially announced that PangoCDP – VietGuys is the first and only Solution Partner of Zalo Mini App as of the current moment.
This is an important milestone that highlights our efforts in accompanying businesses to interact and engage with customers through outstanding experiences via “The Master Channel“.
PangoCDP is the entity that owns and develops the customer data platform solution. Aiming to help businesses in effectively manage and utilize customer data to interact with and comprehensively care for customers across “The Master Channel”. The goal of PangoCDP is to create breakthrough customer experiences, thereby increasing revenue and fostering sustainable development.
VietGuys is a provider of Mobile Marketing Solutions for over 5,000 brands both domestically and internationally, including Pharmacity, Vietnam Airlines, Be Group, CGV, Grabs, Shopee, Samsung, LG, among others. VietGuys is a strategic partner in the commercial development and distribution of PangoCDP products.
Derived from the desire to help businesses deliver diverse, interesting, and useful experience to users through the primary interaction channel known as “The Master Channel” which in this case is Zalo; PangoCDP and VietGuys have collaborated with Zalo Mini App to develop a Mini App ecosystem for fast – moving consumer goods (FMCG), retails, and food and beverage(F&B), industries and more.
“The Master Channel” is a concept initiated by the PangoCDP team and PhD. Dinh Mong Kha. It is defined as the primary interaction channel that helps businesses connect with customers. Compared to the concept of Omnichannel, when businesses invest in “The Master Channel”, they concentrate resources on one main channel to create better experiences for customers at a lower cost. “The Master Channel” is built on the foundation of customer data combined with popular Super Apps and Social Apps such as Zalo, MoMo and others.
Zalo Mini App is a solution within the Zalo Cloud ecosystem. Mini Apps are applications developed and placed “inside” Zalo. Businesses can develop unlimited Mini Apps to serve different purposes, ranging from ordering, shopping, and payment to customer care activities such as point accumulation and loyalty programs.
For businesses, Zalo Mini App x PangoCDP helps save costs compared to developing a regular Native App (independent application). For example, the cost of investing in a team of software engineers to build the App, the cost of time, also known as the opportunity cost of having to wait for App approval on platforms such as iOS, Android, and updates (if any). With the Pango Zalo Mini App, everything can be done quickly and ready for user experience.
In addition, businesses can easily reach more than 74 million available users on Zalo, saving costs on reaching and retaining users because they are always on this application every day.
For users, Zalo Mini App brings an easy and convenient experience when just two simple steps (e.g. scanning QR Code, searching on the toolbar, etc.) Mini App and use for many different needs, without the need to install individual applications.
The utility of an “All-in-One App” brings many benefits to businesses and customer experiences, making the process of building an interactive channel more effective and cost-efficient.
We believe that the combination of Zalo Mini App’s benefits with the strategic approach and solutions from PangoCDP – VietGuys will help businesses establish effective and optimized customer interaction channels.
Once again, PangoCDP would like to sincerely thank the recognition from Zalo Mini App and wish the cooperation between the two sides will achieve great success!
Contact PangoCDP for comprehensive advice on solutions related to Mini App on The Master Channel with strong support from the PangoCDP!
