About OQR Byoung
OQR Byoung is an e-commerce platform operated by OQR Co., Ltd., the exclusive distributor of renowned Korean cosmetic brands such as Gilaa, Glamrr Q, De Memoria, and Mude, as well as prominent Vietnamese brands like DaoiDa.
With a diverse product range that includes cushion foundations, matte liquid lipsticks, perfumes, shower gels, body lotions, skincare, and beauty supplements, OQR Byoung offers Vietnamese consumers optimal, authentic beauty solutions. Their offerings are modern, trend-driven, and tailored to meet daily needs while aligning with personalized lifestyle preferences.
Challenges in Personalizing Customer Experiences
With the mission of delivering beyond-expectation experiences in the health and beauty sector, OQR Byoung faces not only the challenge of reaching the right target audience but also personalizing the user journey for each customer.
The rapid growth of retail and e-commerce platforms has created significant opportunities for OQR Byoung to engage with diverse customer segments and build a strong brand presence. However, to fully capitalize on these advantages, the brand requires a solution to manage and synchronize customer data effectively, thereby enhancing the efficiency of retargeting campaigns and personalizing the customer journey.
By collaborating with The Master Channel, OQR Byoung launched the “Purchase to Gift” campaign, offering an engaging and interactive experience for customers while enabling the brand to proactively manage its customer data resources.
The “Purchase to Gift” Solution with The Master Channel
In late September 2024, OQR Byoung implemented the “Purchase to Gift” solution combined with a Lucky Wheel game on The Master Channel, enabling the brand to sustain engagement and attract customers through interactive gameplay:
Creating Interactive Experiences with Dynamic Games
Customers participated in exciting activities such as playing games and receiving gifts directly on Zalo without needing to download any additional apps. This approach provided a seamless interactive experience and left a positive impression on customers interacting with the brand.
Building a Loyal Community on Zalo
The solution, developed with The Master Channel, allowed OQR Byoung to collect customer information naturally, reducing reliance on distribution channels. Additionally, by growing the number of followers on its Zalo Official Account (OA) through the campaign, OQR Byoung established a loyal brand community on this platform. This opened opportunities for future retargeting campaigns with creative and attractive offers.
Driving Sales
Beyond enhancing customer engagement, the program also incentivized customers to shop more, helping OQR Byoung achieve its sales targets effectively.
Implementation
Customers were informed about the prize-winning game program through OQR Byoung’s social media posts. By promoting the chance to win premium gifts with multiple purchases, the brand successfully captured customer attention and boosted purchase conversions.
After making purchases on OQR Byoung’s official website or e-commerce platforms selling brands like Gilaa, Glamrr Q, De Memoria, and Mude, customers received a Thank-you card with each order.
Each card included a QR code and a unique prize code. By scanning the QR code, customers were directed to the Lucky Wheel Minigame, a Mini App integrated within the Zalo platform. Customers could participate in the game immediately after following the brand’s Official Account (OA), without the need to download any additional apps or go through a lengthy registration process. Key information such as name, phone number, and prize code was auto-filled by the system, streamlining the experience.
Participants of the Lucky Wheel game had a 100% chance of winning attractive prizes, including physical gifts or vouchers such as Gilaa Premium Saffron Collagen supplements, De Memoria perfumes, Glamrr Q Vegan Super Cover Cushion, and 30,000VND discount vouchers,… This solution, implemented with The Master Channel, not only provided excitement through prize-winning gameplay but also introduced customers to OQR Byoung’s products and delivery process. This enhanced satisfaction and fostered loyalty toward the brand.
After winning, customers received a congratulatory UID message sent directly from OQR Byoung’s Zalo Official Account (OA). A staff member then contacted them to confirm delivery details for their prizes. With its visually appealing interface and cost optimization benefits, UID messaging proved to be an effective choice for the brand to sustain automated and personalized interactions with customers over the long term. This includes messages for prize notifications, voucher usage reminders, and more.
Results
After more than four months of implementing the “Purchase to Gift” campaign with The Master Channel, and with the dedicated efforts of the brand team, OQR Byoung achieved remarkable results:
Over 20,120 registrations to join the program, surpassing the initial target by four times.
A game participation rate of 93%, highlighting the success of gamifying the marketing campaign in motivating and retaining customers.
More than 19,000 new followers on OQR Byoung’s Zalo Official Account (OA), allowing the brand to build its own loyal community and paving the way for future engagement and personalized retargeting campaigns.
More than just a promotional program, the “Purchase to Gift” solution with The Master Channel created a meaningful and engaging customer journey. From shopping to playing games and receiving prizes, the campaign left a lasting impression on customers and strengthened their connection to the OQR Byoung.
