About Opella Vietnam
Opella Vietnam (formerly the Consumer Healthcare division of global pharmaceutical group Sanofi) has been a trusted partner in the healthcare sector in Vietnam for over 70 years. The company is committed to supporting healthcare professionals with advanced scientific solutions and working alongside the pharmacist community in the mission of improving public health.
Currently, Opella ranks as the world’s third-largest company in the over-the-counter (OTC) medicines and vitamins, minerals, and supplements (VMS) sector. With over seven decades of presence in Vietnam, Opella proudly owns many well-established and trusted brands such as Enterogermina, Calcium Corbiere, Telfast, Pharmaton, Phosphalugel,…
Opella Vietnam’s Challenge in Strengthening Engagement with the Pharmacist Community
As a trusted partner in the healthcare sector, Opella Vietnam is dedicated to delivering innovative solutions that enhance the quality of life for the community. More than anyone, Opella understands that beyond offering high-quality products, building a strong and lasting relationship with the pharmacist community is a crucial foundation in fulfilling this mission.
To create engaging interactive experiences and maintain strong connections with pharmacists, Opella Vietnam launched the Gamifying The Master Channel initiative. This solution helps “warm up” relationships with the pharmacist community amid an increasingly competitive pharmaceutical market.
*The Master Channel is a concept introduced by Dr. Dinh Mong Kha in June 2022. It encompasses a set of methods and tools designed to help businesses build a dominant and effective interaction channel with their customers.
Gamifying The Master Channel Solution
Opella Vietnam Applies Gamifying The Master Channel to the Program “Learn Smart – Win Big” for Pharmacists
In celebration of Allergy Week and World Microbiome Day, Opella Vietnam launched the program “Learn Smart – Win Big”, running from June 23 to June 30, 2025. This initiative offers pharmacists an opportunity to deepen their knowledge about allergies and the gut microbiome.
By participating in the quiz, pharmacists also have the chance to win attractive prizes from Opella Vietnam, such as computer mice, headphones, water bottles, mobile top-up cards, and more.
The program incorporates the Gamifying The Master Channel solution with a lively game interface that seamlessly integrates Opella Vietnam’s brand elements into every detail. This approach helps participants easily form strong and lasting impressions of the brand.
“Spin & Win Big” – A Game from The Master Channel’s Game Library
Opella Vietnam implemented the Gamifying The Master Channel solution through a lucky draw game, creating a meaningful engagement journey with the pharmacist community:
- Strengthened relationships with pharmacists through an engaging game experience, leaving positive and lasting impressions of the Opella Vietnam brand.
- Expanded the pharmacist community on the Zalo platform, enabling future re-engagement with valuable updates, exciting scientific events, and more.
- The Master Channel provides real-time, detailed reporting, allowing Opella Vietnam to easily monitor and optimize the campaign for better performance.
Even without answering all quiz questions correctly, pharmacists can still receive attractive offers from Opella Vietnam’s “Appreciation Wallet” (Ví Tri Ân).
Opella Vietnam Launches Gift Wallet Solution from The Master Channel
The “Opella Appreciation Wallet for Pharmacists” is a curated collection of attractive vouchers, designed to accompany pharmacists during their breaks and reward them with delicious treats from popular brands like Highlands Coffee, KATINAT, Khrua Baan Thai, Gánh Restaurant, and more.
This solution not only offers a rewarding experience with optimized cost but also helps Opella Vietnam nurture and strengthen its long-term relationship with the pharmacist community.
“Recharge Your Energy – Celebrate a Colorful Tết” Minigame Powered by Gamifying The Master Channel
Earlier during the Tết holiday season, Opella Vietnam collaborated with The Master Channel to launch the minigame “Recharge Your Energy – Celebrate a Colorful Tết”. Featuring fun quiz questions and a Lucky Wheel, the game offered pharmacists a festive opportunity to welcome the new year with luck and rewards.
To spread the word, Opella Vietnam partnered with The Master Channel to send Zalo UID messages inviting pharmacists to join the game and win exciting prizes. Medical representatives also acted as key connectors, introducing the campaign and fostering stronger relationships with pharmacists.
By clicking the CTA button in the message, pharmacists were directed to an infographic post where they could learn more and answer quiz questions. With 5 correct answers, participants earned a spin on the Lucky Wheel for a chance to win appealing gifts such as straw bags, water bottles, handheld fans, notebooks, and more. The entire experience was seamless on the Zalo Mini App, ensuring convenience for pharmacists.
Upon winning, pharmacists received a congratulatory UID message from Opella Vietnam’s Zalo Official Account, along with a thank-you note for participating in the campaign.
Results
Opella Vietnam successfully collaborated on the Gamifying The Master Channel campaign, delivering impressive outcomes and attracting strong engagement from pharmacists in just one week of implementation:
- The “Recharge Your Energy – Celebrate a Colorful Tết” program featuring the Lucky Wheel game attracted nearly 5,000 pharmacist registrations, achieving 119.05% of the original target.
- Meanwhile, the “Learn Smart – Win Big” program also recorded over 3,000 pharmacist sign-ups.
- The campaign contributed to the growth of over 9,000 new Zalo OA followers, opening future opportunities for Opella Vietnam to re-engage pharmacists with meaningful updates and programs.
This success not only highlights the strong appeal of the campaign but also helps Opella Vietnam reinforce its position and build long-lasting relationships with the pharmacist community on its journey to improving public health.
