“The Master Channel” is a concept initiated by PhD. Dinh Mong Kha and the PangoCDP team, comprising methods and toolsets to help businesses build their primary interaction channel with customers. Compared to the concept of “Omni Channel,” when a business invests in The Master Channel, it means focusing resources on a primary channel to create better customer experiences at a lower cost.
In the previous four seasons of the “Build and Warm the Master Channel” event series, over 3000 attendees, including Managers, C-Level executives, and Business Owners from leading companies in FMCG, retail, manufacturing, pharmaceuticals, F&B, services, and more, have participated and provided very positive feedback. More than 50 businesses have successfully implemented “The Master Channel,” such as Abbott, Nutifood, Acecook, Carlsberg, CellphoneS, Highlands, and Yody.
The return of “Build and Warm the Master Channel” – season 5 will go beyond the usual “talk & talk” or “booth & booth” formats, expanding into an “Online to Offline Interactive Exhibition”. This is a direct interactive exhibition featuring a series of continuous demo scenarios, simulating the shopping journey and data flow from Online to Offline over 2 days.
Attendees will experience the role of customers of FMCG brands, retailers, F&B, services, etc. With PangoCDP and “The Master Channel,” business owners and marketers will “see through” the data journey and master technology to build sustainable connections with customers.
What’s special about Online to Offline interactive exhibitions?
- 3000 – 5000 attendees, with 60% being Managers, C-Level Executives, and Business Owners from leading enterprises.
- 30+ sessions with diverse topics led by reputable speakers.
- 10+ detailed demo scenarios for various industries, including FMCG, retail, F&B, services, etc.
- Countless impressive experiences created by the power of technology and data.
The event, organized by PangoCDP, VietGuys, and partners Giftee, Dentsu X, Zalo Mini App, and Creative Point, promises a series of engaging Online to Offline interactive experiences on The Master Channel. Guests will participate in themed “tours” such as FMCG, Retail, F&B, or Gamification. They’ll engage in real-life experiences as customers, followed by knowledge-sharing sessions led by more than 10 C-Level speakers from industry-leading companies such as Dentsu X, Giftee, Guardian, Inn Saigon, VietGuys, Circle K, CellphoneS, Couple TX, PangoCDP, Zalo, and Creative Point, HypurX.
During the two-day event, there will be four sessions divided as follows:
- Morning Sessions (9:00 AM – 12:00 PM): Demo tours and specialized classes for FMCG.
- Afternoon Sessions (1:30 PM – 5:00 PM): Demo tours and specialized classes for Retail and F&B.
Guests will be guided through demo experiences lasting 15-20 minutes, including interactions with online advertisements, followed by moving to offline stores to redeem real vouchers.
Online Area
- Participants will be guided into the “online world” to meet renowned agencies in the market, Super App platform providers, and gain fresh perspectives and knowledge on new media trends – the need to transform Media into data and then into sales.
- Participants will experience live demos to clearly see the “shape” of data, starting from media interactions, and the conversion effects from stimulating interactions with games. Complex technology concepts will be simplified, unleashing creative energy for marketers and maximizing the conversion efficiency of any campaign.
Offline Area
- Participants experiencing the Online area will receive numerous discount vouchers to use in the Offline area and track the journey of all data from Online to Offline.
- Experiences in the Offline area will also be vivid, colorful, attractive, and create the most natural connection between brands and customers.
- More than 12 well-known retail stores, convenience store chains, FMCG sales points, F&B chains, and more will participate in the exhibition.
Most importantly, during the two days of the event, attendees will have the opportunity to interact with numerous industry experts and develop relationships with Managers, CMOs, C-Level Executives, and Business Owners from renowned companies.
