About AP SAIGON PETRO
AP SAIGON PETRO is a leading company in Vietnam specializing in the production and distribution of lubricants and grease products. Established in 2008, AP SAIGON PETRO has built a strong brand with high-quality product lines that cater to the diverse needs of various industries, including automotive, motorcycles, maritime, and industrial equipment.
In addition to focusing on business growth, AP SAIGON PETRO emphasizes its commitment to the community and the environment. The company continuously strives to research and develop high-quality, eco-friendly products that meet international standards.
Challenges
Before lubricant products reach end customers, they must primarily go through a critical link in the distribution system: the dealers. Dealers not only serve as distributors but also act as strategic partners who introduce products to end users, helping AP SAIGON PETRO enhance market penetration.
Building strong relationships with both dealers and consumers equates to establishing a sustainable and effective distribution network, particularly amidst the competitive landscape of the lubricant industry in Vietnam. This presents AP SAIGON PETRO with the challenge of retaining consumers while fostering positive relationships with dealers. By doing so, the company aims to strengthen loyalty and trust in its brand, encouraging long-term commitment in the future.
Solution
AP SAIGON PETRO partnered to launch the “Point Accumulation for Rewards” campaign on The Master Channel. This campaign featured attractive rewards on a digital platform, designed not only to attract direct consumers at points of sale but also to encourage dealers to place regular orders, thereby boosting the company’s revenue. The use of QR codes printed directly on products provided customers with a simple and convenient way to participate in the rewards program.
The campaign achieved multiple objectives:
- Building Long-term Relationships with Customers: The initiative created engaging interactive experiences and opportunities for customers to earn enticing rewards. It also served as a gesture of appreciation, reinforcing customer loyalty and strengthening partnerships with dealers.
- Increasing Revenue by Enhancing Purchase Frequency and Volume: The rewards program incentivized transactions, encouraging dealers to place regular orders and even larger orders to accumulate points faster.
- Ensuring Transparent and Efficient Campaign Management: The system automatically updated points whenever customers scanned a QR code, recorded reward points, and facilitated redemptions seamlessly on a unified platform – Zalo Mini App. This streamlined the point accumulation process, eliminating the need for additional apps or complex login procedures.
Campaign implementation:
Each product is labeled with a sticker containing a QR code. Customers can scan the code to register their information, follow the Official Account (OA), and join the rewards program to accumulate points and redeem attractive gifts corresponding to their earned points.
The standout feature of the “Point Accumulation for Rewards” campaign on The Master Channel is its exceptional convenience. Customers simply scan the QR code on the product to accumulate points without needing to re-enter their information in subsequent interactions. All reward points are securely stored and easily managed on AP SAIGON PETRO’s Zalo Mini App. Rewards are automatically unlocked as soon as customers reach the required point threshold, as specified in the program’s terms. This approach not only modernizes the process but also provides a seamless, fast, and engaging experience, increasing customer enthusiasm for participating in the program.
Once customers select to redeem their rewards, they receive a message from AP SAIGON PETRO’s Zalo OA, including links to a page featuring gifts from various brands. Customers can then choose their preferred reward from the available options.
Results
Through its collaboration with The Master Channel and AP SAIGON PETRO’s dedicated transformation efforts, the campaign delivered remarkable outcomes:
- Zalo OA Follower Growth: During the campaign period, AP SAIGON PETRO achieved a growth of over 44% in Zalo OA followers. This helped the company build a dedicated community of brand enthusiasts and maintain ongoing engagement to establish long-term relationships.
- Customer Data Collection: The campaign garnered over 3,798 submissions of information and registrations to join the program. This enabled AP SAIGON PETRO to create a valuable customer database, supporting future strategies for customer outreach and nurturing potential leads.
- High Reward Redemption Rate: More than 90% of customers who participated in the program redeemed rewards, exceeding initial targets. This demonstrates the appeal and relevance of the rewards offered, as well as the campaign’s success in encouraging consistent consumer behavior and dealer orders, strengthening loyalty to the brand.
The campaign not only helped AP SAIGON PETRO achieve its sales objectives but also contributed to building a refreshed, approachable brand image. This strengthened customer relationships and fostered deeper, long-term connections for the future.
