The first wide-ranging promotion campaign, “Đặt nước bình Satori – Trúng Iphone như ý” attracted over 10,000 followers on Satori’s Zalo OA, resulting in a 433% increase in followers on this platform within three months.

Introducing Satori

Founded in Vietnam in 2017, Satori is a leading purified water brand with a mission to provide clean, safe, and naturally mineral-rich water to consumers. With the message “Every product is an inspiration for a better life” Satori is committed to delivering sustainable value and building consumer trust through high-quality, eco-friendly products.

Challenges

Entering the Vietnamese market after several big brands, Satori faces the challenge of increasing brand awareness, changing consumer habits, and establishing trust. However, to address the latter two, it must first capture consumer attention. The FMCG industry, especially food and beverage, is a dynamic market driven by consumer trends, requiring brands to quickly adapt and implement distinctive, personalized strategies to stand out.

Leveraging new technology with QR codes on products through The Master Channel gives Satori a competitive edge, advancing it toward its goal of becoming a “brand love” among consumers. This solution also empowers the marketing team to launch future campaigns, boost customer demand, and drive revenue growth.

*The Master Channel, conceptualized by Dr. Dinh Mong Kha and The Master Channel team in June 2022, has been successfully implemented for over 120 businesses.

Solution

In May 2024, Satori partnered with The Master Channel Team to launch its first wide-ranging promotion campaign, “Đặt nước bình Satori – Trúng Iphone như ý”. 

The QR code scanning feature, paired with a lucky wheel, is the ideal solution for Satori to increase customer engagement and brand awareness at an optimized cost.

• Increase Engagement: Scanning the QR code allows customers to interact directly with the brand through games and surveys, creating an engaging, enjoyable user experience.
• Natural Data Collection: Customers complete a survey before spinning the wheel, enabling Satori to gather valuable first-party data on the Zalo platform.
• Cost-Effective Advertising: Powered by PangoCDP, the solution consolidates and organizes customer data from multiple sources into a single platform, allowing marketers to gain insights into customer behaviors and interaction history without dealing with complex data.
• Follower Growth: The main engagement channel on Zalo opens opportunities for Satori to re-engage with customers and build long-term loyalty.

With The Master Channel, Satori not only gains a highly effective customer approach but also provides an innovative experience, bringing the brand closer to its customers and fostering long-term loyalty. This addresses the remaining challenges of building trust and retaining customers, creating a foundation for lasting relationships.

Campaign implementation steps:

First, Satori will promote the program to customers across many channels.

Customers who purchase a 19L Satori water bottle will receive a QR code with a scratch-off prize code on the seal.

After scanning the QR code, customers will be directed to Satori’s Zalo Official Account, where they can enter their information and follow the OA to receive a chance to spin the lucky wheel.

Customers will have the opportunity to participate in a prize draw with a Grand Prize of an iPhone 15 Pro for 3 lucky winners, along with over 50,000 attractive prizes worth up to VND 2.3 billion from Satori.

With the support of the PangoCDP customer data platform, automatic and personalized prize redemption reminders will be sent to customers, enhancing engagement rates and brand satisfaction.

PangoCDP provides real-time reports on the customer journey, from form access and data entry to OA follow-up. Satori’s campaign operations team can gain clear insights into the data journey, enabling strategic re-engagement and optimized performance through tailored interaction scenarios.

Results

Through the collaboration in implementing The Master Channel, along with the dedicated efforts of the brand team, we achieved the following milestones after three months of execution (15/5/2024 – 15/8/2024):

> 10,000 followers on Satori’s Zalo OA, representing a 433% growth in followers on this platform.

> 77,000 participations in the lucky spin, with each submission contributing valuable information to the campaign.

These achievements are expected to serve as a foundation for Satori’s goal of becoming a “brand love” fostering a lasting connection with customers.