The event “Build and Warm the Master Channel – Season 4: The Future That Has Been Seen” held on August 22, 2023 continued to make its mark by attracting more than 2,055 participants and receiving positive feedback from various businesses.
The event gathered speakers from Zalo, VietGuys and PangoCDP to share the story 5-year ahead of WeChat, Line,… to help businesses see the similarities and best practices. From there, businesses will have the best orientations to effectively build The Master Channel using Zalo tools, including Zalo OA, Zalo ZNS, and Zalo Mini App.
The event is held creatively and colorfully on the Virtual Stage, providing viewers with an interesting and new experience. At the same time, participants also have the opportunity to participate directly in DEMO campaigns such as Sampling, Voucher, and prize-hunting games.
Let’s review the outstanding activities taking place at this event!
The Master Channel Concept and the 5-year Ahead Story of Major Brands
Throughout the evolution of human civilization, interaction channels between customers and businesses have been continuously upgraded and developed. Today, most businesses invest in appearing on platforms frequently used by their customers, such as TikTok, Facebook, and Zalo. Reaching customers on multiple channels, also known as Omni Channel, has been popular since the 2010s. However, businesses will need a lot of resources and costs to maintain and makes it challenging to provide a consistent customer experience.
Therefore, the concept of “The Master Channel’” was introduced and initiated throughout the 4 seasons of the event “Build and Warm The Master Channel” to bring businesses a new direction in approaching and taking care of customers.
Accordingly, PhD. Dinh Mong Kha – CEO of VietGuys also emphasized: “When businesses invest in The Master Channel, they focus their resources on a primary channel to create better customer experiences at lower costs. Other channels will direct customers to The Master Channel.”
The success of The Master Channel has been proven by the 5-year story of big brands such as Haidilao, Coca Cola and Nike,… on the famous WeChat application.
Zeng Guo Guang, Former Head of Project Management at Gameloft China, shared his insights as a frequent WeChat user: “Receiving messages from these brands via WeChat OA is pleasant because they are lively, colorful, and not forced users to buy. The content is friendly and provides a spam-free experience. Also, by opening the WeChat Mini Program, I can shop, place orders, and make payments with any brand I like on a single platform, without needing to install too many apps.”
The convenience of an “All in One App” offers a unique customer experience and we can learn from this when applying it to our businesses in Vietnam.
Zalo – The Perfect Platform to Build “The Master Channel”
In Vietnam, Zalo is a popular application with more than 74 million active users and more than 2 billion messages sent daily. The Zalo Cloud ecosystem also provides solutions to help businesses build an effective “The Master Channel” with customers through Zalo OA, Zalo ZNS and Zalo Mini App.’
Zalo OA and Zalo ZNS help businesses deliver diverse, interactive, two-way and cost-effective content compared to traditional channels such as SMS or email. Zalo Mini App plays an important role in the Experience factor, that is, convenient and easy experiences for users such as point accumulation, games, voucher redemption, and ordering.
According to sharing from Mr. Tu Le – Senior Product Manager Zalo Mini App: “Businesses can develop unlimited Mini Apps for various purposes at lower costs than building a conventional Native App. For example, costs include app development, advertising, user acquisition, and retention.”
To help users better understand “The Master Channel” and how to apply it in Marketing activities, Mr. Lee Nguyen – CEO & Founder of ByteTech and PhD. Dinh Mong Kha – CEO of VietGuys also in turn demonstrated real campaigns on the virtual stage, such as distributing Sampling combined with Mini Games at the supermarket and distributing Vouchers at cafe shops to provide viewers with a comprehensive and practical understanding.”
At the end of the event, PhD. Dinh Mong Kha and the PangoCDP team also shared about the upcoming book: “The Master Channel – A Breakthrough Solution for Customer Growth and Retention.” The book compiles knowledge and practical experiences to help businesses build effective interaction channels.
Once again, the event “Build and Warm the Master Channel – Season 4: The Future That Has Been Seen” organized by the PangoCDP and VietGuys team with the companionship of Zalo Cloud created a buzz and reaffirmed the trend of building interaction channels through comprehensive platforms like Zalo.
You can watch the event’s livestream recording here: https://www.youtube.com/watch? v=mJkZb5CaDDY
If you are interested in The Master Channel and PangoCDP for breakthrough revenue results, contact PangoCDP at: hi@bytetech.io
Not only data exploitation strategies, but also detailed marketing campaign implementations for businesses based on data orientation and much new knowledge around The Master Channel will be presented in detail in The Main Interaction Channel – The Master Channel, Volume 1.
Six chapters of the book will guide readers through the impressive development journey of interaction methods between businesses and customers.
From the most primitive forms to multi-dimensional interactions in the smartphone era, the book will present successful stories along with leading global brands in boosting revenue by enhancing customer experience, explaining the success of The Master Channel concept when applied at two leading Vietnamese companies, Nutifood and CellphoneS.
The book is now available at Fahasa, Phuong Nam, Hai An, Ca Chep bookstores, and online at 24h bookshops and e-commerce platforms like Tiki, Shopee, and TikTok Shop. You can also quickly order the book here: https://i.o2o.vn/H767
