A creative “solution” that helps F&B businesses directly interact with customers on Food Delivery platforms and gradually reduce their dependence on these platforms is necessary.
Significant investment in store locations and operations is evident in the F&B industry. These offline spaces not only serve to provide products and services directly to customers but should also be leveraged to create additional interactions to gather data and gain a better understanding of customers. This data helps improve the shopping experiences and creates opportunities to develop more effective marketing strategies and products.
Specifically, a QR code on the table, at the order counter, on the receipt, or on a vibrating device will attract customers to participate in mini-games or surveys to receive benefits such as discount vouchers or attractive rewards. This allows marketers to gather information not only from whom orders and pays for the order but from everyone present at the venue. With the appropriate follow-up interaction scenarios, businesses can retain customers for longer with much cheaper interaction costs via ZNS or SMS compared to running retargeting ads on digital platforms.
Another substantial cost burden for F&B chains is the budget for online channels, including Digital ads and food delivery platforms.
Digital Ads costs have never been cheap, and platform costs are even higher with joining fees and commissions of up to 30-40% per order. Another disadvantage is that businesses cannot manage their customer experience on food delivery apps due to data dependency.
A creative “solution” helps F&B businesses interact directly with customers from Food Delivery platforms. A small gift card in the food/drink package with a QR code, when scanned, leads to the restaurant’s Zalo Mini App/Zalo OA, and customers receive a discount code when visiting the restaurant or ordering directly. More importantly, F&B chains have the opportunity to directly reach customers and gradually reduce their dependence on platforms.
Upgrade O2O Interaction for the F&B Industry with The Master Channel
The Master Channel helps F&B businesses leverage their physical locations to enhance offline experiences. It also assists in reducing digital ad costs and dependency on Food Delivery platforms. With The Master Channel, marketers will witness significant growth in customer data collection, which can be efficiently utilized for sales-boosting campaigns.
This upgrading process of O2O interaction for the F&B industry with The Master Channel will be showcased at Build & Warm The Master Channel – Season 5: Online to Offline Interactive Exhibition.
With a much larger scale than previous seasons, the event will take place at the Nguyen Du Gymnasium – 116 Nguyen Du Street, District 1, Ho Chi Minh City, on March 22 & 23, 2024, from 9:00 AM to 5:00 PM.
If you’re interested in F&B marketing, the event will provide the latest insights through firsthand customer role experiences. Alongside, expert “tour guides” in the data and marketing field will present and explain the entire underlying platform, including PangoCDP and the Zalo Mini App.
Attendees will be divided into groups of 5-10 members and guided by a “tour guide” through interactive tours lasting 15-20 minutes. They will be presented with scenarios of online interaction and directly experience offline store visits, as well as play games to win prizes.
After completing the “tour,” guests will join specialized workshops to hear from industry experts sharing insights on The Master Channel concept for F&B in building customer experiences, how to build The Ideal Master Channel – The Promotion Channel, appropriate strategies for Food Delivery platforms, and how to collaborate with FMCG Food & Beverage brands.
Build & Warm The Master Channel – Season 5: Online to Offline Interactive Exhibition is organized by PangoCDP, VietGuys, and partnered with DentsuX, Giftee, Zalo Mini App and Creative Point.
This interactive exhibition features a series of continuous demo scenarios, simulating the customer purchase journey and data flow from Online to Offline over two days with the following “demo tours” and specialized classes:
Note: Due to limited seating in the specialized class, guests are required to register and attend at least 45 minutes before the class time to arrange the interactive experience tour and then participate in the class.
